2017 Lexus Design Award Winner Announced
Hiroto Yosizoe’s ‘Pixel’ wins prestigious award and will be on display in Milan.
Since 2013, Lexus International has given their prestigious Lexus Design Award. Every year, Lexus receives thousands of entries from around the world. All of them hoping to be honored with the grand prize. For 2017, Lexus International awarded “Pixel” by designer Hiroto Yoshizoe.
“The Lexus Design Award always presents a fascinating survey of the issues currently engaging young designers, and what they consider to be the most important challenges and compelling opportunities for design today. However, the quality and scale of ambition of the submissions to this year’s award program was truly exceptional. It was very difficult for us to whittle them all down to 12 finalists, then four prototype winners and finally to the Grand Prix winner, although every stage of the process generated a feisty and enjoyable debate.
Each of the four prototype winners has wrestled with complex and significant issues, from the plight of refugees and other homeless people and providing environmental protection for buildings in a beguiling and poetic way, to fusing traditional craftsmanship with emerging technologies and encouraging children to make and play musical instruments.
Eclectic and original though their responses are, all the finalists have addressed the defining theme of the Lexus Design Award 2017, YET, with tremendous imagination, versatility and aplomb.” said Alice Rawsthorn, Lexus Design Award 2017 judge and a design commentator.
This year’s Lexus Design Award was given to the designer who best represented the category. This year, the winning designers were chosen after revealing how they would apply the “YET” philosophy in original and innovative ways. According to Lexus, the ”YET” philosophy drives Lexus to push the boundaries of creativity by fusing seemingly incompatible elements. It says “Don’t compromise; harmonize.” The resulting synergy sparks breakthroughs, while revealing possibilities beyond imagination.
The works of all 12 finalists — four prototype winners and eight panel winners — are on display at the Lexus YET event, which is being held April 4th through 9th at the La Triennale di Milano, the Design and Art Museum in Parco Sempione, Milan, central to Milan Design Week, the world’s largest design exhibition, also known as Salone Del Mobile.
2017 winner Hiroto Yoshizoe commented, “I’m so surprised and honored to receive this prize from Lexus Design Award. I would like to thank Alex and Daniel of Snarkitecture for all their mentorship, also to all the people who have supported me on this project and of course to Lexus for giving me this amazing opportunity.”
