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Vivid vinyl wrap is not a brand... they're just a re seller for many brands of vinyl. Just like how I have told many other forum members... don't cheap out on vinyl as it will be a pain in the *** to install due to how stiff the material is and it'll be a nightmare to remove all the adhesive off your paint when you remove the vinyl. Trust me, I've wrapped my car 5 different colors. One of them was with that cheap material that I bought from them.
It's temporary, can crack in extreme cold, available in many different colors and textures, readily available, cheaper than a paintjob, and like anything else, can look bad if applied wrong.
Pros and cons are mixed in there but that's the gist of it all.