Beautiful young woman in a Nebula Gray F-sport
I was leaving the Von’s in Toluca Lake when I saw my 1st Nebula Gray F-sport. Still had dealers tags in the windshield. It had the gray interior. I thought, “Well, at least I got to enjoy the exclusivity for about 6 months”. I was loading my car when I saw this beautiful young woman getting into the F-sport.
I walked up to her and asked her why she bought it. She replied that car is “just so pretty.” I asked her if she knew that it doesn’t have butt coolers and other amenities. She replied that yes, of course, she did know that, and that she traded in a fully loaded 2IS for the F-sport. She went on to say that she liked the 3IS so much better because the ride was better and that she felt it was a better car overall – and that it was “just the prettiest car”.
So I guess based on sales figures – Americans will not let a lack of amenities keep them from buying a car if the car looks great and rides great. Lexus knew this based on data and mathematical proofs. But to be fair, BMW and Merc figured it out first.
I can’t tell you the number of friends I have with BMW’s that have pleather and fewer options than the F-sport. They like the look and the ride --- so they bought BMW. Seeing the same thing with the MB CLA – can get a fully loaded Fusion or a stripped down MB for about the same price. A huge number of people will buy the CLA – stripped down to basics.