babyzilla

Well said, except you forgot one very important aspect: aesthetics!

ArtF

I just received a flyer in the mail from Glendale Lexus (California), they are offering a lease "deal" on the GSF for $1,140/mo (excluding tax) plus $5,400 drive off on a 36 month lease (10,000 miles per year). I laughed and tore up the flyer because that sounds like a horrible deal.

Afrosheen

You wasted a valuable piece of paper that could have served as a birdcage liner or a fire starter. That's a laughably bad deal. Until corporate gives the dealers a huge break they'll continue to sit.

designo

iTrader: (6)

Dealers are so resistant to reality it's not even funny. I don't know what's funnier...
Greed or the fact there's incredible lost revenue in dead inventory.

Afrosheen

I've seen invoice on these, and it is very high. Dealerships apparently don't have much to work with right now. That's why they're stinking up the lots. I'm sure if they could drop them to the high to mid 70's tomorrow without losing their shirts on the deal, they would.

Like someone else said earlier, exposure is a big problem. If they're not selling, people aren't seeing them driving around, so they're not getting exposure. You gotta have cars on the road to turn heads and make people want one. I got lots of looks in a pearl white RC loaner and it wasn't even an RCF, and they are selling well here. The RCF has been deeply discounted from its original MSRP back in 2015 also but it's a hard sell to someone cross shopping the M4 and other similarly sized cars at full MSRP.