Lexus Announces Celebrity Acquisition Program
Our sources in the Lexus public relations department have leaked a draft list of celebrities under consideration for this new program, and we've got the scoop! Each star, public figure or media magnet is being carefully selected to highlight or market a characteristic of a particular Lexus vehicle.
According to the top-secret internal marketing planning memo we saw (recreation below), here are some of the first celebs to possibly get their hands on a CLAP vehicle.
Lexus also plans to put in place a 24x7 hotline to help reporter's
editors fact-check articles about the celebrity Lexus loaners, down to
describing the exact color and explaining options in the very cars being
driven by the star. Lexus Marketing is reportedly doing this to help
prevent misinformation being spread about their vehicles. For example,
the USA Today article by Chris Woodyard about Ms. Hilton's LFA said
"Just like her, its plastic". As any true Lexus fanatic knows, the LFA
body is made of carbon fiber for both improved chassis stiffness and
reduced weight (both of which could also apply to Ms. Hilton if he'd had
his facts checked).
The only celebrity known to have been contacted about the program thus far has been Mr. Sheen. When reached for confirmation, his agency quickly denied anything about Charlie and the CLAP and hung up the phone, but we think that was just confusion over the purpose of our call.
By: April F.