May 15, 2009 – Torrance, CA The all-new 2010 Lexus IS 350C and IS 250C hard-top convertibles give Lexus a coupe and convertible in the entry luxury segment for the first time. The IS C models combine the expressiveness of a convertible with the athletic styling of a coupe.
By: flipside909 | May 15, 2009
To help launch the new IS Convertible coming this summer, Lexus has introduced a new ad campaign to showcase an array of IS models. With the addition of a new IS Convertible, a new tag line has been created allowing people to “Live a little, a lot”.
By: flipside909 | May 14, 2009
Brand Development, Growth & Expansion The Lexus GS, also called the Toyota Aristo, was designed to fill the gap between the Lexus ES and Lexus LS, and to provide the company a sports sedan. The Lexus GS is considered a mid-size luxury sports sedan or executive car. There are currently three generations of the GS, […] More »
By: editor | May 14, 2009
Brand Development, Growth, and Expansion The Lexus ES was the make’s first model; five generations later, it is still being manufactured and has been the best selling Lexus sedan in the U.S. for over 15 years. Also known as the Toyota Vista and Toyota Windom (until the last generation), the Lexus ES is considered an […] More »
By: editor | May 7, 2009
New Off-Road Racing Team Relishes Test after Personal Ordeal PHOENIX, May 7, 2009 Joe Bacal is no stranger to difficult challenges. He has successfully driven the notorious Rubicon Trail without incident, for one. Surviving Hodgkin’s Lymphoma cancer was a much larger test. Now he is taking on the more interesting challenge of racing a Lexus […] More »
By: flipside909 | May 6, 2009
Brand Development, Growth & Expansion The 2010 Lexus HS 250h is considered a premium compact hybrid sedan and is the company’s first “dedicated” hybrid, as well as the first to offer an inline (I4) gasoline engine. Unveiled at the 2009 North American Auto Show, the 2010 Lexus HS 250h is fashioned after the 3rd generation […] More »
By: editor | May 6, 2009
Lexus, manufactured by the luxury car division of the Japanese Toyota Motor Corporation, was introduced to the world in 1989 and has since become the highest selling luxury car in the world. Lexus’ origins date back to 1983 with its flagship sedan; today the make manufactures sedans, convertibles, coupes, SUVs and hybrids, and is sold […] More »
By: editor | May 5, 2009
