Listening to an engine go all out on the dyno is an experience that you generally have to be a gearhead to enjoy. But with this spot, Lexus balanced some old-school champagne glasses–perfect symbols of civility–atop a wailing LS400 mill and demonstrated that drivers could have brute force in a velvet case. For an automaker looking […] More »

This is my favorite commercial of the bunch. By highlighting an area of quality that a lot of consumers just didn’t think about, Lexus put the luxury makers on notice. Plus, there’s a car on a rotisserie-like assembly with a ball bearing gliding along the panel gaps, and I don’t care who you are. That’s […] More »

This what happens when a Japanese tuner takes a fancy to some German iron, and all I can say is that I wish it happened more often. While this sweet Porsche from Rauh-Welt reminds me of the customized 911s and 930s from back in the ’80s, but there’s nothing retro about it. Even with the […] More »

This is easily one of the coolest Mustang’s I’ve ever seen. For “the Producer,” sheet metal maestros the Ring Brothers started with a ’65 Mustang–a real one, not a Dynacorn–and widened it by four inches. In person, the effect is more subtle than you’d think, but the extra inches really give it presence. Of course, […] More »

I’m almost positive I saw a video about the Runamucka a couple years back, but regardless, this was the first time I’ve seen it in person. The body comes from a ’42 Ford, the grill came from a ’32, and the nose cone was snatched from a ’50 Studebaker. But the builders reached across the […] More »

There was obviously a ton of careful planning which went into this spot, and I’d bet a couple of snares sacrificed their lives in the process. Hey, it’s not like there aren’t going to be any missteps when you’re relentlessly pursuing perfection! But getting to watch the IS get all sideways and rock out on […] More »

There weren’t a ton of Corvettes at the show–all the builders are presumably waiting for the C7–but that doesn’t mean America’s Sports Car was absent. Now, I realize plenty of purists might turn up their noses at seeing a classic like this so radically modified, but SEMA isn’t about stock. And hey, if you did […] More »