I see this thing more and more and I love the way it looks, I think Lexus is finally getting the picture. I can't wait to see it at the AutoShow!

 

That is a great commercial. It really targets the younger buyers. Lexus is smart to cultivate this younger group and the attitude and message in this commercial is a great way to do it. Likely they will utilize this approach in other advertising media that this younger group uses and responds to. After all, us "older ones" won't be around forever to keep buying new vehicles.

 

Great commercial, too bad I still went for a 2013 CPO RX to save around $10k.