The days of getting $20k off sticker on an RC F/GS F are over. They cut production way back so many dealers dont have inventory languishing on their lots. Additionally theres no cash back or support from Lexus at this time. 10% is probably realistic but $60k is laughable for an anniversary edition.

 

There actually are rebates available on the '19 RC-F, however even after taking VIT into account, $20k off simply isn't realistic.

 

ill admit i was completely kidding i used to sell. these " how much can i get off a perfectly fine limited car" make me sick. am i asking for people to pay retail? no i never did unless it was the first month or 2 for that new model etc. but all of this trying to get 20% off garbage ruins or values. all anniversary cars should go for msrp or maybe 1 to 2k off just to appeal to that "ive bought so many cars over the years i know how this works" guy. if you cant afford a decent discount on a NEW car you need to back off a model or buy used. JUST MY .02

 

You are correct I just checked and there's $5k cash back on the RC F and LC. Still won't get you near $20k off sticker. Guessing $10k max on a normal car and forget about that on the anniversary model.

 

so you got 16% by just asking...interesting. Id say its a gamble but a worthwhile gamble if it pans out. Wait till the near end of 1Q and see how far they budge.

 

Being in sales, I would love to hear the flip side of the coin uttered from a sales rep towards a customer bringing in a trade and the dealership actually offering a fair trade value rather then lowball to make extra profit on the back end of a new purchase.

Its a business, and as such if a vehicle is worth MSRP or only a couple off msrp (be it an anniversary or one of 10 or one of 10000000) people will pay it. If a dealer sees that lowballing a trade in but offering a fair discount on an MSRP they will do that as well.

 

There is about 8%off Msrp and about 3% holdback to dealer on the car if leasing it ask for msd to get a better rate.

 

Unfortunately, residual percentages are awful on the RC-F. They leased well in 2015...those days are gone.

 

What would be a good out the door price for a regular 19 RCF? I am trying to figure out what to work with and not go in and get laughed at.


As far as the 10th edition, I would be worried about driving it in rain and etc. And also scratches since you can't buff it out.

 

 

I picked up a brand new 2017 with a MSRP of 76K for 50K in August of last year. No negotiations at all. That was their first offer. I also have a extremely well relationship with the dealer so I'm guessing that had something to do with the crazy price.

 

These days most people out in the general public want an SUV/truck. The demand for 4 door sedan is softer than ever. Two door models? Even worse!!!

The latest cancellation from production was the TWO DOOR version of the big Range Rover SUV......

So for a Lexus dealership to insist on getting anywhere near MSRP for the RCF (LC500 as well)...... Is, well just not a smart business move. If I were the Lexus dealership, I would concentrate on selling what moves quickly and in large numbers.
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its def on both sides i have witnessed more customers lying and get caught lying several times. like telling me their car has nav on the phone and when they get to the dealer the clearly do not. Also 80% of customers views are inaccurate about their trade condition. They all want EXCELLENT for their trade. When excellent means perfect maintenance and no scratches or rock chips.
The trade value comes directly from the USED car manager. the salesman is not allowed to make their own offer on the trade so you have your terminology wrong.

also KBB and Black Book are for consumers so they have a range of what to ask for. Dealers use current auction values within the last month and get that from a log in at the Lexus (or other Manufacturers) internal lease auctions. Which the general public have no access to. So to circle back Dealers dont use any of the online or printed Resources for Trade values. All customers get their feelings hurt on trade value. I saw it thousands of times.

Pricing of new cars is all weird as well. The salesman gets paid on the front of the Car's markup. Lexus Chopped their Mark up percentage in HALF in Feb 2012. The total markup on a RX is around 2200 to 3500 depending on model. Anything discounted past that is a MINI sale for the salesman and they usually make between a 100 to 200 bucks pre tax.

And you ask whats Fair for a purchase price for a LEXUS? in my belief its such a nice product and the way you are treated in the dealership we all should pay MSRP. But a car is worth what a person is willing to pay.

also the dealership gains "in the back end of the purchase" if thats what you mean. we make a percentage in the sale if we get you to trade it in for what ever the USED car manage decides is the market value. they change this number even during negotiated to show a profit on your trade value.

The managers are the people in charge of your costs, and values. You should almost never hold the salesman responsible for the numbers. We say and show what we are told. Period.

 

 

I totally agree i contacted corporate about the track edition in another thread