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Black Panther Actor Chadwick Boseman arrived to the movie premier in an LS500. I love seeing Lexus partnering with Marvel like this. Cannot wait for the movie!
Presale tickets of black panther surpassed all marvel movies before it. African American communities Are very supportive of this movie. Maybe lexus can sell some big body LS to black athletes and entertainers, chipping away at Mercedes sales.
Yes, but does anybody over 14 read comic books, Marvel or otherwise? And if so, how many of them have $100,000.00 to spend on their first car?
The comics don't bear any weight on Marvel partnering with Lexus. People are going to watch the movie, even if they haven't read the comics. I'm a die hard Marvel movie fan and I haven't read a single Black Panther comic. It's a win-win for both companies. It's not the first time Marvel has partnered with a carmaker either. They have previously partnered with Acura and Audi.
Originally Posted by Manh3
Presale tickets of black panther surpassed all marvel movies before it. African American communities Are very supportive of this movie. Maybe lexus can sell some big body LS to black athletes and entertainers, chipping away at Mercedes sales.
This black community has really supported this movie, and it's really cool to see. I'm not sure if it'll pull any buyers away from Mercedes but every little bit of advertisement is great lol.