Lexus LFA- Discussion, Pictures & News (new colors gloss black, blue, yellow)
06-02-10, 12:17 AM
#1681
Lexus Champion
Thread Starter
"This is the Pursuit of Perfection." Yes, it's a bit in-your-face, but given the similarly aggressive tone struck by MB, BMW, and Audi ads, a welcome stance IMO. Confident and unique. From some of the sensationalist reporting online it may seem like they were replacing the "Pursuit of Perfection" tagline, but seems like "Pursuit of the Impossible" is the LFA sobriquet.
And the champagne glasses continue...from the LS 400 to LS 460 to LFA!!
And the champagne glasses continue...from the LS 400 to LS 460 to LFA!!
06-02-10, 01:05 AM
#1683
Lexus Champion
Thread Starter
And the commercial: http://www.youtube.com/watch?v=16hPBsw2Uy4&fmt=22
large versions in my gallery.
Haha, good eye. They were filming that ad for a while.
Indeed, and according to the article Gengar linked to:
Lexus Drives to the Jagged Edge
By STUART ELLIOTT
June 1, 2010, 5:32 pm
About 40 percent of the campaign will appear in digital media, Mr. Nordstrom said, which would be more than before for Lexus.
The online elements, scheduled to start on Wednesday, will include home-page takeovers on MSN and Yahoo, the creation of custom content on Web sites like foxsports.com and mlb.com; and the commercial running by means of a full episode player on sites like hulu.com.
The print ads will run, beginning in July, in magazines like Esquire, GQ and Wired. The outdoor ads will appear in 11 major markets, among them Dallas, Miami, New York and San Francisco; one went up on Tuesday and the rest are due on Wednesday.
The 3D commercial will appear starting on July 2 in theaters that will show the 3D movie “The Last Airbender,” Mr. Nordstrom said.
By STUART ELLIOTT
June 1, 2010, 5:32 pm
About 40 percent of the campaign will appear in digital media, Mr. Nordstrom said, which would be more than before for Lexus.
The online elements, scheduled to start on Wednesday, will include home-page takeovers on MSN and Yahoo, the creation of custom content on Web sites like foxsports.com and mlb.com; and the commercial running by means of a full episode player on sites like hulu.com.
The print ads will run, beginning in July, in magazines like Esquire, GQ and Wired. The outdoor ads will appear in 11 major markets, among them Dallas, Miami, New York and San Francisco; one went up on Tuesday and the rest are due on Wednesday.
The 3D commercial will appear starting on July 2 in theaters that will show the 3D movie “The Last Airbender,” Mr. Nordstrom said.
06-02-10, 01:26 AM
#1685
Lexus Champion
Count me in on that one too. Airbender doesn't look half bad either. Cartoon to movie isn't always great, but M. Night Shyamalan or however you spell his name, is doing the movie. It should be good, the special effects are awesome. But this commercial just sold me on that movie!
06-02-10, 06:28 AM
#1688
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"This is the Pursuit of Perfection." Yes, it's a bit in-your-face, but given the similarly aggressive tone struck by MB, BMW, and Audi ads, a welcome stance IMO. Confident and unique. From some of the sensationalist reporting online it may seem like they were replacing the "Pursuit of Perfection" tagline, but seems like "Pursuit of the Impossible" is the LFA sobriquet.
And the champagne glasses continue...from the LS 400 to LS 460 to LFA!!
And the champagne glasses continue...from the LS 400 to LS 460 to LFA!!
I wish they kept "the passionate pursuit of perfection" though.
06-02-10, 08:46 AM
#1689
Lexus Replaces Slogan: Engineering the Impossbile
NOW With Video! Lexus is breaking out — pun intended — the glassware again to introduce a campaign that carries the theme “Engineering the impossible.”
The TV commercial is part of the campaign, along with print, online and outdoor ads; a commercial for movie theaters to be filmed in 3D; and a presence on the version of Sports Illustrated to appear on the new iPad.
“It’s still the pursuit of perfection,” Dave Nordstrom, vice president for marketing at Lexus, said in an interview by phone on Tuesday, adding the element of “showing the lengths Lexus goes to pursue perfection.”
The wink and nod to the previous commercials will be noticed by “the people who know Lexus,” Mr. Nordstrom said, but that knowledge of Lexus ad history is not needed to enjoy or understand the new spot.
Tell us if you think it is a smart move and if it will advance the brand?
DO they Engineer the Impossible?
What say you, Spies?
06-02-10, 09:04 AM
#1690
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I believe Autolies fails again. The slogan is not changing.....they simply are stating "Engineering the Impossible is part of the Pursuit of Perfection"
Autolies made up their summary from this original article.
http://mediadecoder.blogs.nytimes.co...dge/?ref=media
Encore, thanks for the screencaps!
Autolies made up their summary from this original article.
http://mediadecoder.blogs.nytimes.co...dge/?ref=media
Encore, thanks for the screencaps!
06-02-10, 11:46 AM
#1691
awesome link
this time, they shattered it........on purpose
"This is the Pursuit of Perfection." Yes, it's a bit in-your-face, but given the similarly aggressive tone struck by MB, BMW, and Audi ads, a welcome stance IMO. Confident and unique. From some of the sensationalist reporting online it may seem like they were replacing the "Pursuit of Perfection" tagline, but seems like "Pursuit of the Impossible" is the LFA sobriquet.
And the champagne glasses continue...from the LS 400 to LS 460 to LFA!!
And the champagne glasses continue...from the LS 400 to LS 460 to LFA!!
06-02-10, 01:35 PM
#1693
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06-02-10, 04:17 PM
#1694
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06-02-10, 06:12 PM
#1695
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I love that they have started the advertising campaign AFTER all of them have been sold. It kind of shows that they didn't need to do it, but want to showcase this impressive car, and highlight the brand they are trying to become.