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I talked with them at Sema. Their claim is that plasti dip was never meant for cars and it could ruin paint over time.
Their's is vinyl based so it's basically a wrap once its done.... supposedly. I saw their show-car up close it looks pretty good minimal defects (it is a show car so I'd expect them to put their best out), they got interesting colors. When you clear coat it and wet sand it (which they did to their show-car), it looks like real paint.
The only down side I see is that its like 3 times the cost of plasti dip. If you're gonna do the whole car just get an actual wrap