Well after showing my car over the weekend initial talks have begun for another sponsorship for the 2010 season. I have to write a proposal and send it to them so I'm just looking for tips form some of you with experience. This is what I have so far.

Objective
Background
Vehicle Details
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You need to list the shows you will attend and include the normal or average attendance at these shows. Marketing spends the money from their budget. They want to know the audience and the number of exposures they're getting for their money. Bigger shows with broader audiences mean you can go farther from center vertical and still have a good pitch. Narrow focus shows - enthusiast only events - mean you'll need to align your sponsorship presentation to companies targeting enthusiasts.

Most important - show them what they're getting for their money from a business owner's perspective, not an enthusiast's perspective.