Here is the situation,

someone with a bright idea decided to use a "mild" abrasive pad on my stock rims to remove road grim and all that good stuff that builds up over the week. The genius has left many scratches on the rim. I believe its just through the clear coat finish on the rims. Is there an inexpensive way to fix this? Can I bring it to a tireshop to rebuff and clean them up?

Any help would we greatly appreciated.