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Thats not depreciation. Just a discount off sticker. Like the EV6 GT which is always below sticker.
I never said it was depreciation, I said the depreciation on the Mercedes EVs make sense because the purchase prices are way below what the MSRP is so it makes sense why the selling price after two years is so low (i.e. depreciation). Because of low demand the starting selling price is much lower.
I never said it was depreciation, I said the depreciation on the Mercedes EVs make sense because the purchase prices are way below what the MSRP is so it makes sense why the selling price after two years is so low (i.e. depreciation). Because of low demand the starting selling price is much lower.
yes. Because of low demand, you get 20% off when buying, so when it drops for additional 30% after 2 years it is not 50% depreciation but 30%.
Low demand is the culprit.
On the other hand, with Teslas, Tesla lowered a price of their vehicles 14 months ago and that caused massive depreciation on all used vehicles.
See the chart. So Plaid went from 12/2022 price of $136k to todays new price of $88k. So mint 2 year old models are now 15% off new vehicle price and massive 45% off original price.
wow, seeing all those tesla price cuts... incredible. that's one of tesla's secret weapons that must scare the crap out of other auto makers. at any time they can drop a bomb and lower prices a LOT. however, since they do no marketing, i don't think the message gets out there.
wow, seeing all those tesla price cuts... incredible. that's one of tesla's secret weapons that must scare the crap out of other auto makers. at any time they can drop a bomb and lower prices a LOT. however, since they do no marketing, i don't think the message gets out there.
Even with current price cuts, they make around $8200 per car. That is just insane. I'm still on the fence about them going full marketing. Yes, they need to get the word out more to increase sales, but than they end up just becoming just like all the other auto companies
Even with current price cuts, they make around $8200 per car. That is just insane. I'm still on the fence about them going full marketing. Yes, they need to get the word out more to increase sales, but than they end up just becoming just like all the other auto companies
I think they need to do a little marketing.
I wouldn't know jack about Tesla if it wasn't for this forum.
wow, seeing all those tesla price cuts... incredible. that's one of tesla's secret weapons that must scare the crap out of other auto makers. at any time they can drop a bomb and lower prices a LOT. however, since they do no marketing, i don't think the message gets out there.
to be fair, it also went up a lot from 2019 until that peak, and then everyone was selling their teslas and making money. People started thinking it is normal to buy a car, drive it for two years and sell at the same price.
Realistically, Tesla is selling 2 million vehicles in a year, they are not a low volume manufacturer anymore... they will depreciate like everything else.
I'm still on the fence about them going full marketing. Yes, they need to get the word out more to increase sales, but than they end up just becoming just like all the other auto companies
marketing is not one thing or one way. tesla's early effort would be considered guerrilla marketing, the whacky events, the cult of elon, fart cushions.
Originally Posted by swajames
It's a big misread to say Tesla doesn't do marketing. They are masters at it. They just don't do it traditionally.
they were masters in the early days to get the early adopters to 'believe' (and put up with foul quality, lack of parts, etc). but to go more 'mainstream' (which doesn't mean they have to do craptastic gm/ford/toyota type marketing) will take more. like sponsoring events or places or sports figures perhaps, maybe some charitable things (scholarships maybe), more (any lol) PR (though it seems they've done some with this new 3P getting 'influencer'/reviewers to get access to them), and maybe some social ad placement or even ads in airports or other very public places.
Originally Posted by 703
No need to, word of mouth, being synonymous with EV, large fan boy base on every forum and social media cult following.
haha... that won't convince more cautious buyers to get over all the FUD out there.
Not only depreciation of used electric cars is insane but now you see brand new electric cars that you can lease for less than your monthly gas cost. In a sense for free. For example, a $45,000 Toyota BZ4X can be leased for $159 / month and $2000 down. A similar $45,000 MSRP lease is around $600 per month. They are really giving them away.
Not only depreciation of used electric cars is insane but now you see brand new electric cars that you can lease for less than your monthly gas cost. In a sense for free. For example, a $45,000 Toyota BZ4X can be leased for $159 / month and $2000 down. A similar $45,000 MSRP lease is around $600 per month. They are really giving them away.
When you walk into the dealership, you'll never get that deal. At least that was the case with our Ioniq 5, they were offering $2400 down, $299 a month, even confirmed with me by email. When I walked in, the finance guy acted like it didn't even exist. His deal: $5k down, $550 a month. I walked out of course. Took me a month of negotiating to get $3k down and $350 a month
Toyota recently allowed an online purchase system called SMARTPATH thru local dealers similar to Tesla. I agree inventory of the exact lease price is very limited but for $20-30 more per month plenty of BZ4X I can lease online even tonight from my couch. https://www.toyota.com/smartpath/how-it-works/
I’ve mentioned it before and I’ll do it again. I highly recommend anyone considering leasing a car (especially an EV) to spend some time on leasehackr forum. Lots of useful info, plenty of real world data, and for those that value their time (and sanity), there are plenty of brokers that have done the legwork for you.
04-25-24, 03:26 AM
