Musk screwing up Tesla reputation and sales
04-01-24, 06:19 AM
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Musk screwing up Tesla reputation and sales
I actually agree.
https://kdal610.com/2024/04/01/would...putation-dips/
Quote:
The ranks of would-be Tesla buyers in the United States are shrinking, according to a survey by market intelligence firm Caliber, which attributed the drop in part to CEO Elon Musk’s polarizing persona.
While Tesla continued to post strong sales growth last year, helped by aggressive price cuts, the electric-vehicle maker is expected to report weak quarterly sales as early as Tuesday.
Caliber’s “consideration score” for Tesla, provided exclusively to Reuters, fell to 31% in February, less than half its high of 70% in November 2021 when it started tracking consumer interest in the brand.
Tesla’s consideration score fell 8 percentage points from January alone even as Caliber’s scores for Mercedes, BMW and Audi, which produce gas as well as EV models, inched up during that same period, reaching 44-47%.
Tesla did not respond to a request for comment. Musk in the past has blamed high-interest rates for curbing consumer demand for big ticket items like cars.
Caliber cited strong associations between Tesla’s reputation and that of Musk for the scores.
“It’s very likely that Musk himself is contributing to the reputational downfall,” Caliber CEO Shahar Silbershatz told Reuters, saying his company’s survey shows 83% of Americans connect Musk with Tesla.
Reuters spoke to five marketing, polling and car experts who said controversies surrounding Musk’s increasingly right-wing politics and public statements are weighing on Tesla’s brand and demand.
“It is hard enough to win sales without getting into politics,” said Tim Calkins, a marketing professor at Northwestern University’s Kellogg School of Management.
Economic fears, the lack of affordable new models and rising competition from cheaper rivals like China’s BYD have also been cited by Wall Street analysts as putting pressure on Tesla.
Overall electric vehicle sales in the U.S. are forecast to increase 15% in the first quarter of this year, according to estimates by researcher *** Automotive. Tesla sales are projected to increase by 3%.
“The EV slowdown is shaping up to be a Tesla slowdown,” *** analyst Stephanie Valdez Streaty said during a conference call Thursday.
https://kdal610.com/2024/04/01/would...putation-dips/
Quote:
The ranks of would-be Tesla buyers in the United States are shrinking, according to a survey by market intelligence firm Caliber, which attributed the drop in part to CEO Elon Musk’s polarizing persona.
While Tesla continued to post strong sales growth last year, helped by aggressive price cuts, the electric-vehicle maker is expected to report weak quarterly sales as early as Tuesday.
Caliber’s “consideration score” for Tesla, provided exclusively to Reuters, fell to 31% in February, less than half its high of 70% in November 2021 when it started tracking consumer interest in the brand.
Tesla’s consideration score fell 8 percentage points from January alone even as Caliber’s scores for Mercedes, BMW and Audi, which produce gas as well as EV models, inched up during that same period, reaching 44-47%.
Tesla did not respond to a request for comment. Musk in the past has blamed high-interest rates for curbing consumer demand for big ticket items like cars.
Caliber cited strong associations between Tesla’s reputation and that of Musk for the scores.
“It’s very likely that Musk himself is contributing to the reputational downfall,” Caliber CEO Shahar Silbershatz told Reuters, saying his company’s survey shows 83% of Americans connect Musk with Tesla.
Reuters spoke to five marketing, polling and car experts who said controversies surrounding Musk’s increasingly right-wing politics and public statements are weighing on Tesla’s brand and demand.
“It is hard enough to win sales without getting into politics,” said Tim Calkins, a marketing professor at Northwestern University’s Kellogg School of Management.
Economic fears, the lack of affordable new models and rising competition from cheaper rivals like China’s BYD have also been cited by Wall Street analysts as putting pressure on Tesla.
Overall electric vehicle sales in the U.S. are forecast to increase 15% in the first quarter of this year, according to estimates by researcher *** Automotive. Tesla sales are projected to increase by 3%.
“The EV slowdown is shaping up to be a Tesla slowdown,” *** analyst Stephanie Valdez Streaty said during a conference call Thursday.
04-01-24, 09:54 AM
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04-03-24, 12:49 AM
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i completely agree that Tesla's popularity seems to be declining, as indicated by the recent survey. Musk's controversial image might indeed be affecting consumer interest, and it's understandable why some potential buyers are reconsidering their options.
but to be sincere I have to mention that there is a global decrease in EVs' sales.
but to be sincere I have to mention that there is a global decrease in EVs' sales.
04-03-24, 01:36 AM
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i completely agree that Tesla's popularity seems to be declining, as indicated by the recent survey. Musk's controversial image might indeed be affecting consumer interest, and it's understandable why some potential buyers are reconsidering their options.
but to be sincere I have to mention that there is a global decrease in EVs' sales.
but to be sincere I have to mention that there is a global decrease in EVs' sales.
Personally, I'm one of those who has a negative view of the brand partially because of him, even though he's an Iain M. Banks fan like myself lol
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