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FTC Complaint Filed Against Toyota Over False Electrification Claims

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Old Dec 13, 2023 | 09:48 AM
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Default FTC Complaint Filed Against Toyota Over False Electrification Claims

I can't say I fully disagree with this...








I'm having trouble getting the text to copy and paste but you can read about it here:

https://electrek.co/2023/12/13/ftc-c...cation-claims/
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Old Dec 13, 2023 | 09:59 AM
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It's not often I agree with government oversight but this I am on board 100%. Toyota is using the electrified moniker to gaslight people, clever marketing but under the surface a blatant lie. If a car has a gas engine then it is a gas car, the end.
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Old Dec 13, 2023 | 10:03 AM
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Yeah, oh gosh where to start.

Somebody really messed up. Lol

But in fairness, people these days WANT to be lied to so we see it in marketing everyday for pretty much everything. Lol
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Old Dec 13, 2023 | 10:14 AM
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And let’s not forget the “classic” ev. I’m sure there’s a battery in there somewhere.


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Old Dec 13, 2023 | 10:20 AM
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If I ever had a tiny inclination of buying another Toyota this erases it
The complaint includes several specific advertisements that make Toyota seem like a leader in electric vehicles when it is not. These include:
  • Images of a hybrid being shocked by a jolt of electricity, despite that conventional hybrids get all of their energy from gasoline.
  • Images of a gas-powered hybrid driving next to solar panels (which can’t charge it) next to the words “carbon neutral” (which it is not).
  • Using the word “range” to describe how far a hybrid can go on a tank of gas, instead of mpg as virtually all gas car advertisements do.
  • A “To Each Their Own Electric” campaign, which includes several vehicles that run exclusively on gasoline.
  • And the classic “self-charging hybrid” lie which got Toyota’s ads banned in Norway.
But the largest number of complaints involve the word “electrified,” which has been used as a weasel word by several manufacturers. It is often used to describe any vehicle that has an electric motor in it, but creates confusion in customers who don’t know the difference between conventional hybrids, that run fully on gasoline, and actual electric vehicles.Toyota has used this word more than other brands – between claiming that it offers “more electrified vehicles than any other brand,” despite Toyota only having one full battery-electric vehicle; or its “electrified diversified” marketing campaign, suggesting that non-electric vehicles should somehow count as electric. While other brands do use the word in some announcements, they don’t generally craft entire marketing campaigns around it.
The company has been one of the world’s biggest opponents to electrification and to better climate policy in general, on par with fossil fuel companies themselves.
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Old Dec 13, 2023 | 12:24 PM
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I see no issue with this. People looking for issues when there isn't one. Toyota have a HEV for almost every model they sell. The only ones off the top of my head in the USA is the gt86, supra and LX600.

What is a HEV? A hybrid ELECTRIC vehicle. So yes, a HEV is an electric vehicle and also an ICE vehicle. It's a HYBRID between the 2. It's literally in the name. So to say it's not an electric vehicle is ridiculous.
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Old Dec 13, 2023 | 12:43 PM
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You have no problem with Toyota calling their hybrids self charging? Hybrid is not an electric vehicle it is a petrol powered car it uses only gas to go down the road. A plug in hybrid is a partial electric vehicle.
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Old Dec 13, 2023 | 12:53 PM
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Originally Posted by LeX2K
You have no problem with Toyota calling their hybrids self charging? Hybrid is not an electric vehicle it is a petrol powered car it uses only gas to go down the road. A plug in hybrid is a partial electric vehicle.
A hybrid is an electric vehicle and a gas vehicle. It's in the name which I explained. A hybrid electric vehicle is not an electric vehicle? It is...it says it right in the name of the segment it is in.

How does a hybrid charge it's battery if it's not itself (the car) charging it? I don't see where the blatant lie is. The car charges the battery itself which is correct.

So are you telling me a PHEV is also not an electric vehicle?
You're the one that said if it has an ICE it's not an electric vehicle.
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Old Dec 13, 2023 | 01:41 PM
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Originally Posted by Blaze876
A hybrid is an electric vehicle and a gas vehicle. It's in the name which I explained. A hybrid electric vehicle is not an electric vehicle? It is...it says it right in the name of the segment it is in.
No it is not, it uses only gas to go down the road. Every car has an alternator and general electrical and electronics that doesn't define it as an electric vehicle.
How does a hybrid charge it's battery if it's not itself (the car) charging it? I don't see where the blatant lie is. The car charges the battery itself which is correct.
Think for a moment, self charging. That would mean you never have to get gas. It "charges" by running a gas engine. Toyota uses that term to trick peoples brains into thinking, wow just like an EV but I don't have to charge it. World class gaslighting I have to give Toyota credit.

It appears you don't know how a hybrid actually works. The battery is used to increase the efficiency of the gas engine and fill in the power band due to the Atkinson cycle. 100% of propulsion is derived from gasoline. For an EV, 100% of propulsion is via electricity this can be from many sources such as coal generation, solar, wind, tidal, hydro, nuclear.
So are you telling me a PHEV is also not an electric vehicle?
Show me where I said this.
You're the one that said if it has an ICE it's not an electric vehicle.
I said partial EV. Still has a gas engine that needs the same maintenance as any gas car.
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Old Dec 13, 2023 | 01:54 PM
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Originally Posted by LeX2K
No it is not, it uses only gas to go down the road. Every car has an alternator and general electrical and electronics that doesn't define it as an electric vehicle.

Think for a moment, self charging. That would mean you never have to get gas. It "charges" by running a gas engine. Toyota uses that term to trick peoples brains into thinking, wow just like an EV but I don't have to charge it. World class gaslighting I have to give Toyota credit.

It appears you don't know how a hybrid actually works. The battery is used to increase the efficiency of the gas engine and fill in the power band due to the Atkinson cycle. 100% of propulsion is derived from gasoline. For an EV, 100% of propulsion is via electricity this can be from many sources such as coal generation, solar, wind, tidal, hydro, nuclear.

Show me where I said this.

I said partial EV. Still has a gas engine that needs the same maintenance as any gas car.
Originally Posted by LeX2K
If a car has a gas engine then it is a gas car, the end.
You literally said this earlier in the thread. So is a PHEV a partial EV or an ICE? because you yourself doesn't seem to know.

A hybrid car uses only gas to go down the road? Wow, so what's the purpose of Toyota electric hybrid system if it doesn't get used for propulsion? An alternator isn't used for propulsion, that's ridiculous to try and make it seem like an alternator and a hybrid correlates.

How does self charging mean you would never have to get gas? Lol. Self charging means you never have to charge the battery. So you mean when I go to the gas station I am charging my vehicle? Because that's what you're implying.

The easiest analogy I can come up with, if a guy has a black father and a white mother. Is he wrong to say he is black? Isn't he a "hybrid" of both races? Or are you saying as long as you're partially white you can't call yourself black?
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Old Dec 13, 2023 | 02:03 PM
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Originally Posted by Blaze876
So you mean when I go to the gas station I am charging my vehicle? Because that's what you're implying.
I'm not implying anything I'm flat out saying it because that is exactly what is happening. Effectively 100% of the energy in a hybrid comes from gasoline this shouldn't be hard to understand. A PHEV is still a gas car, just not exclusively gas it has short range on battery power.

Not going to touch your race analogy.
A hybrid car uses only gas to go down the road?
Not sure if serious what is the energy source? Answer that.
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Old Dec 13, 2023 | 02:10 PM
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Originally Posted by LeX2K
I'm not implying anything I'm flat out saying it because that is exactly what is happening. Effectively 100% of the energy in a hybrid comes from gasoline this shouldn't be hard to understand. A PHEV is still a gas car, just not exclusively gas it has short range on battery power.

Not going to touch your race analogy.
So now a PHEV is a gas car and no longer a partial EV? You keep flip flopping, choose a stance and stick with it.

Yes a PHEV is a gas car as well as an electric, it's a hybrid...pretty simple to understand.

So now it matters where the energy comes from. So if I charge a Tesla from a gas powered generator is it now a gas car?

What if I charge a Tesla from coal power, is it a coal powered car now?

Again it's called a Hybrid Electric vehicle. Keyword ELECTRIC.

A hybrid electric vehicle is not an electric vehicle. I have to keep saying it because of how ridiculous it sounds.
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Old Dec 13, 2023 | 02:14 PM
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Toyota is using the term electrified to trick buyers I suggest reading the article.
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Old Dec 13, 2023 | 02:25 PM
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Originally Posted by LeX2K
Toyota is using the term electrified to trick buyers I suggest reading the article.
Can't be a trick when it's an electric and ice combined. It's not like when Tesla trick customers into FSD. After all Toyota didn't call it full electric vehicle.
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Old Dec 13, 2023 | 03:12 PM
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A Hybrid car that has no battery range in miles is not an electric car, the way I see it.

It's not "electrified" either. Lol

Yeah, people are going to give some push back for marketing it like that. Lol
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