although it small bit everyone sees it. its definitely an eye catcher. i get ask "how you get that on the glass?"
i can't reveal the secret just that's its LEDs. any thoughts or comments

 

A bit too bright for my taste. I'd probably put it centered and not sideways so you can read it properly

i'm guessing some sort of dark colored rectangle with the word Lexus cutout and the LED rectangle behind it shining through. lol

 

Either that, or you laser etch the glass and mount leds on the edge.

 

The window tint strip likely helps conceal whatevers on the back side. Not sure why it's a secret but whatever floats his boat =)