Notices
Car Chat General discussion about Lexus, other auto manufacturers and automotive news.
Sponsored by:
Sponsored by: Innova

Acura's GM-based electric crossover may be called ADX

Thread Tools
 
Search this Thread
 
Old Dec 30, 2021 | 07:43 AM
  #1  
Hoovey689's Avatar
Hoovey689
Thread Starter
2UR-GSE Owner
15 Year Member
iTrader: (16)
 
Joined: Oct 2008
Posts: 42,476
Likes: 321
From: California
Default Acura's GM-based electric crossover may be called ADX

The nameplate appeared in a trademark filing



Acura's version of Honda's General Motors-based electric crossover will inaugurate the ADX nameplate, according to a recent report. While nothing is official, the United States Patent and Trademark Office recently granted the Japanese company the rights to the name.

Spotted by Car & Driver, the trademark application was filed by Honda on December 22, 2021, and approved three days later. Nothing suggests it's for a Honda, but a model called ADX would slot neatly into the Acura range, which also includes the MDX and the RDX.

The filing asks more questions than it answers. What's an Acura ADX? One possibility is that the nameplate might appear on Acura's version of the Honda Prologue, which is due out for the 2024 model year. It will be based on a GM-designed platform, and it will be powered by the same Ultium battery technology found under the Cadillac Lyriq, among other EVs. We know it will spawn an Acura, too.

It's important to note that nothing in the filing mentions an electric powertrain. Acura's range only includes two crossovers, which is far below the industry average (Lexus has five crossovers and SUVs; even Lincoln has four) so the ADX name could end up on a non-electric addition to the range. The line-up could grow in a number of directions and many of its dealers are asking for bigger and small people-movers.

As we've said before, a patent or a trademark filing is not a guarantee that a feature or a nameplate will see the light that awaits at the end of a production line. Carmakers routinely protect their intellectual property to ensure that it doesn't end up in the hands of a rival. Although there's no such thing as an Acura ADX — at least not yet — the name falls in line with the company's naming system.
Source
Reply
Related Topics
Thread
Thread Starter
Forum
Replies
Last Post
Hoovey689
Car Chat
9
Nov 17, 2021 07:47 AM
Hoovey689
Car Chat
3
Apr 28, 2021 05:08 PM
Hoovey689
Car Chat
59
Oct 11, 2018 10:20 AM
Hoovey689
Car Chat
3
Sep 26, 2018 01:21 PM
LexFather
Car Chat
1
Dec 7, 2010 10:26 PM




All times are GMT -7. The time now is 06:10 PM.