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BMW M celebrates 50 years with historic colors, heritage emblem

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Old 11-29-21, 07:33 AM
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Default BMW M celebrates 50 years with historic colors, heritage emblem







BMW's performance-obsessed M division is turning 50 in 2022. It will celebrate five decades of helping BMWs go faster (and win races) by launching a limited-edition heritage-laced emblem, bringing a number of historic colors back to its palette, and releasing new models.

Starting in 2022, buyers who order a full-blown M car (like the M3, the M4, and the X5 M) will get a car that wears commemorative emblems on both ends and on the center caps. Shown in the gallery above, the logo features the BMW roundel surrounded by white, red, violet, and blue accents — the colors closely associated with the M brand. BMW M notes it first used this logo on its race cars in 1973, a year after its inception. Customers who get an M Performance model (such as the M340i) will be able to order the logo as an extra-cost option.

Why these colors? We'll let M explain it.

"The blue stands for BMW, while the red symbolizes racing and the violet expresses the connection between the two," the firm explained in a statement, adding that the violet has since been replaced by a darker shade of blue. The white simply serves as the background.

Speaking of colors, some of M's most eye-catching paints will make a comeback for 2022. These include Dakar Yellow, Fire Orange, Daytona Violet, Macao Blue, Imola Red, and Frozen Marina Bay Blue. Enthusiasts will immediately recognize most of these hues: Dakar Yellow was popular during the 1990s, while Macao Blue is commonly associated with the original, E30-generation M3. Not all of these colors will be offered on every M model, but the list of which cars will be eligible to receive which paint hasn't been released as of writing.

New product announcements will be part of the celebrations as well. While details are relatively vague, some of the M cars that will break cover in 2022 include "a spectacular special model of the M4 Coupe," the next M2, and M's first electrified high-performance model.

BMW warns only cars ordered after the end of January 2022 will be shipped with the commemorative emblem, and production is scheduled to start in March 2022. There's no word yet on how much the option will cost on the M Performance models. And, the company isn't stopping there; it's also planning to host or attend several events as part of its 50th birthday bash. It will notably be present at the Villa d'Este Concours d'Elegance (hopefully with a cool concept) scheduled for May 2022 and at the Goodwood Festival of Speed the following June.
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Old 11-29-21, 09:44 AM
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I loved the M3 growing up in the 80s, still a trendsetter today.
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Old 11-29-21, 10:37 AM
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If anything the dazzling paint makes the fugly beak stand out even more.
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Old 11-29-21, 11:51 AM
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Can't wait to see these slapped all over 20 year old 3 Series rustbuckets via eBay knockoffs.
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Old 11-29-21, 04:53 PM
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My great idea for BMW is bring a Heritage Grill package for 50th Anniversary where you get traditional styling that will not be dated in 5yrs.

Go back and look at original Acura beak grills, same will happen to these current massacred BMWs.
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Old 11-29-21, 07:36 PM
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Nice colors, the emblem looks gay ugly. The grilles are growing on me, but new interiors are awful.
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Old 11-29-21, 07:47 PM
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Originally Posted by Och
Nice colors, the emblem looks gay ugly. The grilles are growing on me, but new interiors are awful.
They are?
I’m actually more repulsed by them than ever - probably because i see them in real life now mostly on new 4 series.
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Old 11-29-21, 07:57 PM
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Originally Posted by RNM GS3
They are?
I’m actually more repulsed by them than ever - probably because i see them in real life now mostly on new 4 series.
I like these better than the ridiculous grilles on the 7 series, and the overall design isn't bad.
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Old 11-29-21, 08:27 PM
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thats a really nice green. Like the Viper stryker green color
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Old 11-29-21, 09:00 PM
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Originally Posted by Motorola
Can't wait to see these slapped all over 20 year old 3 Series rustbuckets via eBay knockoffs.
Oh I'm sure they are way ahead of you. They simply can't resist slapping the largest possible "M PERFORMANCE" banner on a 328i that is firing on 5 cylinders.
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Old 11-30-21, 12:48 AM
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These are all affordable ways for a company to spark up extra interest. Audi could probably do the same, but perhaps not so much Mercedes.
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Old 12-02-21, 07:19 AM
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Originally Posted by RNM GS3
My great idea for BMW is bring a Heritage Grill package for 50th Anniversary where you get traditional styling that will not be dated in 5yrs.

Go back and look at original Acura beak grills, same will happen to these current massacred BMWs.
I really like your idea.
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