That type of writing-trim (the proper term for it is Calligraphy, but I don't want to confuse that with Bitkahuna's new Santa Fe LOL), has been around on Cadillacs for decades. My late father's 1962 Sedan de Ville (which he got from my mother's late grand-cousin when he upgraded to a new 1967) had that exact trim on in, both outside and inside.

 

Yes...that was my point

 

Speaking for myself here, but..

If two 2021 Escalades were parked on the dealer lot, one with the coloured emblem, and one with the monochromatic emblem, I would not immediately assume that the Escalade with the monochromatic emblem is worse in build quality or "cheaper" than the one with the coloured emblem. In fact, I'd probably think the opposite, since I'm familiar with seeing the coloured emblem. The monochromatic emblem is newer, so I would probably equate it to the car itself being newer, which most would probably assume to be better in some way.

Must have been a really, really slow news day for something like this to warrant an article. Majority of the time, the logo on the car is just that, a logo on the car.

 

Totally agree it doesn't affect build quality, but it can affect looks.

Logos, with some people, can also affect a vehicle's image.

For instance, can you just imagine a BMW without the blue/white propeller-badge on the hood.....or a BMW M without the tri-colored Motorsport symbol? Half of the BMW-buying public would probably be up in arms.

 

Image is super important. You might not think so but your brain does, a badge is part of the overall vibe. Take the badge off just about any car and it becomes everything from hmmm that doesn't look right to what car is that?

 

No chance the color of the tri-shield made any difference. Your Buick LaCrosse had a non-colored tri-shield smack dab in front of the driver on the steering wheel


Young children and some millennials are not longer taught how to write in the Cadillac style. These future buyers do not connect with the script.;
Lexus does it with their F-Sport IS500, the black out the logo.

Good point

 

This is exactly the kind of Titanic deck-chair shuffling they've been doing for years, like changing "CTS" to "CT5," or moving from Michigan to New York just for show and then back again.

If GM ever feels like doing something meaningful with the Cadillac brand, give it enough money to not fill the interior of the midsize "luxury sedan" with what testers have slammed as Malibu-grade plastic interior trim. But that'll never happen, because management is having its privates smashed by the major stockholders to perpetually jack up the stock price THIS QUARTER.

Wake me when they declare bankruptcy again.

 

With all due respect, I question the premise that consumers cannot appreciate any typographical font that they can't reproduce in longhand themselves.

 

It was just to poke fun at the way you constantly want everything (and yes i know you will say not literally everything) to return to what it was 30 years ago.

Yes they're technically merlettes but commonly referred to as the ducks. Love the pedantics here.

You'll be glad to know that the "merlettes" are incorporated as easter egg design elements into the Lyriq on the side of the instrument panel, visible when the front doors are opened.


I can't imagine the moaning that would be going on if Cadillac announced they were going to use the logo found on the concept car.

 

And they would still buy them...they'd just complain about it in the BMW forums.

In fact, in your example, it's the other way around. BMW is over using the "M" symbol on "non-M" cars. And people were up in arms, and have calmed down...and still bought BMWs.

 

Right. I can't free hand any font that any automaker uses.

 

If someone can't write it...it becomes irrelevant to them. Cursive is no longer taught in many places...my friends children turned to their mom and said "How do I write a signature" when they went to obtain their drivers license.

 

No doubt, you've clearly stated that it is important to you. I just think you're wrong in assuming it's going to matter to any significant amount of Cadillac buyers. But time will tell.

Yeah I agree with that. But that's not what we're talking about here. We're talking about standardizing a monochromatic emblem and retiring the coloured emblem, not removing the emblem altogether. Even if BMW made the tri-coloured M symbol monochrome, I doubt you'd see potential buyers backing away from a sale based solely on that. I really don't think people buy those cars for the colour in the emblems.

Now, if the change in emblem colour heralded some changes in quality or fit and finish, then the emblem colour becomes more important. As far as I know, that isn't the case with Cadillac. It may have been the case with Buick, but I've never really followed Buick so I don't know. If you can provide some credible sources of this happening with Buick, I'm ready to read and learn.

 

Bizarre logic. I can't play every instrument in the orchestra does that mean I can't appreciate the music?

 

Bizarre analogy.