The glossy blue paint does a good job hiding just how utterly bland and featureless the i4 is, removing all character lines from previous BMW models just like Mercedes's newest models. It also looks surprisingly upright like a CUV, though that can't be helped since it's got a huge battery underneath its platform.

I really like the looks, especially the side profile as noted above. And particularly in the fantastic BMW blue. I also like the interior which is more traditional than a Model 3 or Polestar. It will be interesting to see how this does.