Mistake aiming at millennials?
Thread Starter
CL Town Crier
Joined: Jan 2017
Posts: 669
Likes: 57
I think Lexus lost its way back around 2005. The early LS400 was actually a better car in many ways than the large Mercedes at the time. The motto "The Relentless Pursuit of Perfection" actually meant something. The LS460 when it was introduced had many problems that were unheard of on the earlier cars. Engine issues with valves, suspension issues with control arm bushings, wind noise, etc. Typical problems with a brand new design for many brands, but this was Lexus. What happened to perfection? Where was the car you could balance champagne glasses on the hood with the engine running? Today's cars are pretty good but they are no longer "special". Why isn't the LS500 better than the S class? Lexus should be a car you aspire to: "someday, when I have it made, I'll drive a Lexus!"
Lexus Fanatic
Joined: Oct 2003
Posts: 94,208
Likes: 220
From: Virginia/D.C. suburbs
Why do you have to be so negative? Lexus does have some nice stuff. Difference between Lexus and Cadillac is the ES350, Lexus has a bread and butter FWD car for the everyday man in the US. This is what Cadillac needs, forget the slow selling LaCrosse and build a Cadillac version.
Lexus Fanatic
Joined: Nov 2011
Posts: 35,276
Likes: 305
From: ON/NY
Lexus Fanatic
Joined: Nov 2011
Posts: 35,276
Likes: 305
From: ON/NY
I will never understand why they stopped pushing "The Relentless Pursuit of Perfection." That's one of the best automotive slogans ever, and should be alongside "The Best or Nothing," and "The Ultimate Driving Machine," in my opinion. "Relentless" is such an awesome, strong word.
Lexus Champion
Joined: Jul 2013
Posts: 2,300
Likes: 4
From: RightHere
Unfortunately you can never replay old slogans and recycle them. That's just saying, "we're retro". That's okay if you're recreating a version of a 2000 Lexus LS400 in 2018. That's not where the 5LS is heading. If they do in fact stuff a TTV8 into an LS F, that could change this car's perception significantly, even for millenials. Those sorts of things create some buzz on social media.
The big problem here is that a good chunk of forum members are baby boomers, a few are Gen-Xers and even fewer are millenials. If you want to know how to market and trend toward millenials... why not just ask them? We argue about Lexus ads and for that matter Toyota styling - but where is Lexus in the greater scheme of things in the social media world? Snapchat? Twitter? Instagram? Forget about Facebook, because that's so yesterday.
It's interesting to note, that in this thread/discussion there is no mention of those social media sites I mentioned, because guess what? We're not on them, or we don't spend our days and nights on them. You want to have edgy and market to a younger generation? Get on those sites and new emerging media. Create some buzz. This is actually measureable and can be calculated. There are numerous analytical companies who do nothing but this. Lexus so far is not high in the rankings btw. At least so far.
The big problem here is that a good chunk of forum members are baby boomers, a few are Gen-Xers and even fewer are millenials. If you want to know how to market and trend toward millenials... why not just ask them? We argue about Lexus ads and for that matter Toyota styling - but where is Lexus in the greater scheme of things in the social media world? Snapchat? Twitter? Instagram? Forget about Facebook, because that's so yesterday.
It's interesting to note, that in this thread/discussion there is no mention of those social media sites I mentioned, because guess what? We're not on them, or we don't spend our days and nights on them. You want to have edgy and market to a younger generation? Get on those sites and new emerging media. Create some buzz. This is actually measureable and can be calculated. There are numerous analytical companies who do nothing but this. Lexus so far is not high in the rankings btw. At least so far.
Lexus Fanatic
Joined: Nov 2011
Posts: 35,276
Likes: 305
From: ON/NY
Unfortunately you can never replay old slogans and recycle them. That's just saying, "we're retro". That's okay if you're recreating a version of a 2000 Lexus LS400 in 2018. That's not where the 5LS is heading. If they do in fact stuff a TTV8 into an LS F, that could change this car's perception significantly, even for millenials. Those sorts of things create some buzz on social media.
The big problem here is that a good chunk of forum members are baby boomers, a few are Gen-Xers and even fewer are millenials. If you want to know how to market and trend toward millenials... why not just ask them? We argue about Lexus ads and for that matter Toyota styling - but where is Lexus in the greater scheme of things in the social media world? Snapchat? Twitter? Instagram? Forget about Facebook, because that's so yesterday.
It's interesting to note, that in this thread/discussion there is no mention of those social media sites I mentioned, because guess what? We're not on them, or we don't spend our days and nights on them. You want to have edgy and market to a younger generation? Get on those sites and new emerging media. Create some buzz. This is actually measureable and can be calculated. There are numerous analytical companies who do nothing but this. Lexus so far is not high in the rankings btw. At least so far.
The big problem here is that a good chunk of forum members are baby boomers, a few are Gen-Xers and even fewer are millenials. If you want to know how to market and trend toward millenials... why not just ask them? We argue about Lexus ads and for that matter Toyota styling - but where is Lexus in the greater scheme of things in the social media world? Snapchat? Twitter? Instagram? Forget about Facebook, because that's so yesterday.
It's interesting to note, that in this thread/discussion there is no mention of those social media sites I mentioned, because guess what? We're not on them, or we don't spend our days and nights on them. You want to have edgy and market to a younger generation? Get on those sites and new emerging media. Create some buzz. This is actually measureable and can be calculated. There are numerous analytical companies who do nothing but this. Lexus so far is not high in the rankings btw. At least so far.
Lexus Champion
Joined: Jul 2013
Posts: 2,300
Likes: 4
From: RightHere
Just one of the analytics companies. Here's where the expertise lies when you talk about millenial marketing and trends.
https://www.talkwalker.com/about-us
https://www.talkwalker.com/about-us
Lexus Champion
Joined: Jul 2013
Posts: 2,300
Likes: 4
From: RightHere
Even on Facebook, you'll see social media leaders. These are things that certainly can be analyzed.
http://www.newswhip.com/2015/11/the-...-social-media/
https://www.motoringresearch.com/car...nds-instagram/
http://www.newswhip.com/2015/11/the-...-social-media/
https://www.motoringresearch.com/car...nds-instagram/
Last edited by MattyG; Jan 31, 2018 at 05:38 PM.
Lexus Champion
Joined: Jul 2013
Posts: 2,300
Likes: 4
From: RightHere
^^^ Instead of arguing, why don't you provide some of your direct expertise and knowledge about what Toyota and Lexus do? Direct links, direct first hand knowledge etc. My remark of course referenced how far out that post is compared to millenials.
Lexus Fanatic
Joined: Nov 2011
Posts: 35,276
Likes: 305
From: ON/NY
Hey, I wasn’t arguing. Was just asking you to say more.
