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The exterior styling has been a strong suit for Cadillac. The current CTS and CT6 sedans look great imo - modern, classy and sporty. Most important they can be recognized instantly as a Cadillac.
The issue for the brand are horrible multimedia tech (CUE) and crazy pricing.
They need to be much cheaper and offer attractive leases or they will never sell.
As they said in the article it's hard to tell, but I agree that the CT5 will likely move down a size notch from current CTS and slot between the CTS/ATS of today, This is where the prior CTS did well, straddling 3/5 series size with pricing also in between (closer to 3 series). Should pair well with the CT6 that straddles 5/7 Series. With this market, no longer need sedans in every size.
As they said in the article it's hard to tell, but I agree that the CT5 will likely move down a size notch from current CTS and slot between the CTS/ATS of today, This is where the prior CTS did well, straddling 3/5 series size with pricing also in between (closer to 3 series). Should pair well with the CT6 that straddles 5/7 Series. With this market, no longer need sedans in every size.
How is the CT6 selling? Because the ATS and CTS aren't. The ATS just falls short of the competition in every way except for handling -- which is what only a small % of the customer base cares about. The CT6 has good press, but has it translated to sales? My guess is that Cadillac is just doomed to repeat prior missteps with the CT5, even with the new HQ in Soho.
The issue for the brand are horrible multimedia tech (CUE) and crazy pricing.
They need to be much cheaper and offer attractive leases or they will never sell.
this. this guy gets it. you aren't going to lure away customers from the european brands by offering less for more. and when the occasional odd customer indicates a willingness to discuss a deal, you don't throw msrp less factory rebate down on paper and expect them to jump on it. cadillac and its dealers are a bunch of morons.
this. this guy gets it. you aren't going to lure away customers from the european brands by offering less for more. and when the occasional odd customer indicates a willingness to discuss a deal, you don't throw msrp less factory rebate down on paper and expect them to jump on it. cadillac and its dealers are a bunch of morons.
Everyone gets it except Caddy. I've thought for years that they need to adopt the Hyundai marketing strategy--offer the customer more for their dollar. You don't have to undercut the Euro brands--just offer more for the money. Make features that are optional on Euro brands standard. Caddy has an inflated self worth, and that's what gets in their way.
Everyone gets it except Caddy. I've thought for years that they need to adopt the Hyundai marketing strategy--offer the customer more for their dollar. You don't have to undercut the Euro brands--just offer more for the money. Make features that are optional on Euro brands standard. Caddy has an inflated self worth, and that's what gets in their way.
I don't think that's really the issue with Cadillac. The main problem is that, with the huge SUV market, they need another smaller SUV that they are lacking.....something along the lines of the Lincoln MKC, Lexus NX, and Audi Q3. There is one, of course, still under development (XT4), but it has not been released yet. I hope to see one at the D.C. auto show at the end of the month, but am not betting on it.....it will more likely be displayed at Detroit.
I don't think that's really the issue with Cadillac. The main problem is that, with the huge SUV market, they need another smaller SUV that they are lacking.....something along the lines of the Lincoln MKC, Lexus NX, and Audi Q3. There is one, of course, still under development (XT4), but it has not been released yet. I hope to see one at the D.C. auto show at the end of the month, but am not betting on it.....it will more likely be displayed at Detroit.
That's overall sales--not sales disappointments for individual models. Needing more SUVs doesn't have anything to do with the months worth of ATS and CTS inventory on hand.
Cadillac targeted the ATS at the previous generation 3 series and they nailed it. Unfortunately for Caddy, BMW moved the 3 series to a larger more luxurious car and left the ATS as too small, not luxe enough, and with a flinty ride. The CT6 chassis is an engineering masterpiece. No one else has a car this big that is as light and rigid. Unfortunately for Caddy, their management elected to go for sporty rather than plush leaving them without their traditional market and unable to steal buyers from BMW or Audi. It was a huge investment in technology that did not result in sales success. These cars are expensive to produce so just cutting price is not too attractive.
Hopefully, the CT5 will be a better market fit depending on how it is priced.
Its main problem was the joke of a power train. But the lack of traditional Caddy styling certainly didn't help.
