SW17LS

It’s so well priced I don’t think they’ll have an issue hitting their 12k goal.

Gojirra99

That’s a pretty modest (& probably realistic) goal, considering that when the current generation came out 2007, they sold over 30k , of course that was before the crash .......

mk416

Are you for real? Then what is the purpose of hybrid? To make that awesome electric noise at low speed? Yes, I'll pay extra for that so my neighbors/GF/mistress/mom/dad won't get pissed off if I want to drive my car at some odd hours.

SW17LS

The segment is just totally different than it was then, market factors but mainly the shift towards luxury SUVs. The S Class is the sales leader with 1200-1600 units a month, if the LS can sell 12k a year it will be #2 in the segment for sure.

People buy hybrids to make a statement. They don't make sense from an economic standpoint to save fuel cost.

bitkahuna

iTrader: (20)

didn't say i was an 'expert' but i did live there for 3 years plus still go back every year or two and have relatives and friends there.

but it's not about you and you're not the target customer. yes the LS is without question though all those things you mentioned. but whether that will be enough, or whether it will sell mainly because it's a lot cheaper than an S class remains to be seen.

1k/mo. isn't the slam dunk it once was, especially with the g90 nipping at its heels too.

arentz07

That seems troubling, given the LS is nothing like the S-class in terms of styling or powertrains (except for the new S450 I suppose, which also uses a turbo 6-cylinder). With the price gap, I'm not sure most LS buyers would even be the same buyers considering an S-class. Call me crazy (or don't ) but I would hope Lexus doesn't have to sell the LS as a poor man's S-class. They are very different vehicles with their own strengths. Then again, I guess that on paper, it is sort of a more-affordably priced S-class - rear-wheel-drive-based, full-size luxury sedan that, in some trims, might be better to be driven in than to drive for some shoppers.

SW17LS

This is what the LS has always been lol.

JDR76

Japan has been waiting for this car...https://lexusenthusiast.com/2017/11/...ar-sales-goal/

mmarshall

There's nothing crazy about your statement. But it should also be noted that, even going as far back as the early 1990s, the S-Class wouldn't be the superb luxury sedan it is today without the intense competition it got from The Lexus LS......at a lower price. Mercedes made the S-Class into what it is today simply out of necessity....the market dictated it.

jadu

iTrader: (42)

great to hear!

arentz07

I've heard some say the G90 is like the LS of this generation. Hmm, if the G90 is the new LS and the LS is the budget S-class, then the G90 is the new budget S-class? Where does that leave the LS?



In all seriousness, I haven't driven a G90 (and obviously not an LS), but with informed shoppers, which is key I might add, Lexus does have their work cut out for them. The brand loyalty and amazing interior won't hurt, but the "grass is always greener" syndrome might cause some LS drivers to defect to Genesis... In my book I'd be happy with either car, but given my current car budget doesn't include either one of these I'd take the G90 gladly and save a few thousand. Not to mention I can have it with a V8, which I actually have driven in the G80 and definitely would appreciate.

/ramble

pman6

so it's $10000 less than the s class.

not sure anyone cares about that price difference. I think most people would still pony up the $10k for the S

peteharvey

I agree with both of you bitkahuna & Jill.

SW17LS

$15,000 less than the S450 which starts at right below $90k, with less performance than the LS.

Being a consumer in this class I can tell you, $15,000 matters. Perhaps not to everyone, but to me and plenty others. If it didn’t Lexus wouldn’t exist. Neither would Genesis.

The LS has always really been less car for less money than the S class. That comes from a 3 time LS owner.

When i “really make it” I will buy the S class. That hasn’t changed.

mmarshall

The G90, though quite impressive (I think its hardware feels even more solid than the LS) simply does not, as of yet, sell in high enough numbers to be significant competition to the LS. If it came down to an absolute choice between the two, however, with nothing else involved, I'd probably be satisfied wth either one.