Speculation here but if a new to market established player like Lexus is selling at the same rate as a 2 year old 7 series.....Again I think whatever the case it might as long as the design elements trickle down to the market movers and elevate the brand, I could care less, and I think Lexus could care less. If the LS sucks, so be it, Im happy to see new tech incorporation into Lexus as a brand