2018 Audi A8
Lexus Test Driver
Joined: Nov 2015
Posts: 1,302
Likes: 17
From: CA
It will be interesting which car does better next year, the all new LS or all new A8, although I really don't consider the LS in the same class anymore.
Come year end 2018, I think the LS will sell the least of all the big four, even though it might be the cheapest of the bunch.
Not sure if the A8 will surpass the BMW and I don't think anyone is touching the S class anytime soon, but I think the new A8 will give the 7 a run for its money in regards to pure volume. We'll know more about this tomorrow.
Come year end 2018, I think the LS will sell the least of all the big four, even though it might be the cheapest of the bunch.
Not sure if the A8 will surpass the BMW and I don't think anyone is touching the S class anytime soon, but I think the new A8 will give the 7 a run for its money in regards to pure volume. We'll know more about this tomorrow.
Lexus Test Driver
Joined: Nov 2015
Posts: 1,302
Likes: 17
From: CA
If they try and price it like a V8 Audi, BMW or S class, all pushing 500 HP, yes, I think it will sell less than the current one.
I kind of think Lexus will actually try and price it like that too. God help them.
BUT, if they do price it like its V6 cousins, then it will outsell the current model for sure, just not sure it will outsell the all new A8 on a volume basis.
Pricing will be critical IMO.
I kind of think Lexus will actually try and price it like that too. God help them.
BUT, if they do price it like its V6 cousins, then it will outsell the current model for sure, just not sure it will outsell the all new A8 on a volume basis.
Pricing will be critical IMO.
Last edited by Rhambler; Jul 10, 2017 at 04:47 PM.
Lexus Fanatic
Joined: May 2012
Posts: 68,834
Likes: 4,107
From: Maryland
It all goes back to HP with you, large luxury sedan buyers are not as HP obsessed as you are, in fact I'd say as long as it's responsive, smooth and refined they don't care. The LS has a lot of brand recognition and strong following, it will do just fine.
In any event "god help them", they could discontinue the LS and be fine. They don't need to sell a ton of LS's to be successful.
Remember the days the LS sold its most, it had 290 hp.
In any event "god help them", they could discontinue the LS and be fine. They don't need to sell a ton of LS's to be successful.
Remember the days the LS sold its most, it had 290 hp.
Thread Starter
Lexus Champion
Joined: Sep 2012
Posts: 3,438
Likes: 88
From: SoFlo
Originally Posted by SW15LS
It all goes back to HP with you, large luxury sedan buyers are not as HP obsessed as you are, in fact I'd say as long as it's responsive, smooth and refined they don't care. The LS has a lot of brand recognition and strong following, it will do just fine.
In any event "god help them", they could discontinue the LS and be fine. They don't need to sell a ton of LS's to be successful.
Remember the days the LS sold its most, it had 290 hp.
In any event "god help them", they could discontinue the LS and be fine. They don't need to sell a ton of LS's to be successful.
Remember the days the LS sold its most, it had 290 hp.
ClubLexus Stories
Celebrating Lexus & Toyota from Around the Globe
10 Lexus Bargains That are Cheaper Than a New Toyota RAV4
Joe Kucinski
8 Weirdest Things Lexus Has Ever Built
Verdad Gallardo
10 Lexus Designs That Have Aged Like Fine Wine
Verdad Gallardo
8 Tips for Improving Your Hybrid or Plug-in Hybrid's Efficiency!
Michael S. Palmer
10 Best Lexus Models No One Remembers
Joe Kucinski
TRD Off-Road Premium: Best 2026 4Runner, Except This One Thing
Michael S. Palmer
Top 10 Lexus & Toyotas to Drive Before You Die!
Joe Kucinski
Top 10 Lexus/Toyotas With The LEAST 5-Year Depreciation
Joe Kucinski
Lexus LC500 Convertible Auction: A Preview of Rising Values?
Brett Foote
Lexus Test Driver
Joined: Sep 2016
Posts: 8,578
Likes: 391
From: PA
I still remember driving the the then new 745 and thinking dag, 325 hp (I think). Then I drove the next gen alpina b7, that was over 510. How much is enough, really as much as your wallet can handle. But I now prefer the flat torque curves where full torque is there at 1700 rpm. My ls only has 312, but it's not bad, even for today as far as cruising goes (I think it does a 5.9 0-60, that was a mid 90's M3). Using my 745 example above, well 13 yrs have passed so I think a car in that class should be high 400's for torque....what's the over under on this new a8 at 500 ft lbs?
Racer
Joined: Aug 2012
Posts: 1,946
Likes: 24
From: CALIFORNIA
Lexus Test Driver
Joined: Mar 2008
Posts: 9,997
Likes: 248
From: California
It just debuted. Like the new A4, it's not much different than the car it replaces. Elegant, modern, luxurious, and extremely conservative. There is a Lincoln theme with the rear, which looks soft, weak, and about 15 years dated. They should not have connected the rear lighting and the full-width chrome strip is too garish for a German sports sedan. Dash and center console are clean and modern, but again, not much different than what Lincoln is offering in their top car. Audi could have done so much better there. At least they finally got rid of the doughboy steering wheel center hub that stands out like a toy on all Audis. Front styling is a dead ringer for the $22k Ford Fusion. As advanced as Audi is, I don't think the execs have a complete grasp of the industry. Part of designing cars is to know what the others look like and not copy lesser models. Also was no need adding mini grilles below the headlights.
Anyway, it's a clean design, but could have advanced much further than the competition. I don't think this will stay fresh and exciting enough to weather eight model years.
Anyway, it's a clean design, but could have advanced much further than the competition. I don't think this will stay fresh and exciting enough to weather eight model years.
Lexus Test Driver
Joined: Sep 2016
Posts: 8,578
Likes: 391
From: PA
Everyone sees things differently, not sure where the Lincoln impression comes from. Predictable but nice styling, sounds like the two v8's come later. Times are changing but in 2017, imho a 8 cyl belongs in a flagship, but understandable in Europe and even Canada, fuel is not cheap and a marginal benefit analysis leads to a smaller engine. I just got a mailing (targeted these days) from Porsche yesterday, would love to be invited to drive this car (for a gift card, not free)....
