Lexus Plus "Upfront Pricing"
I get that, but if the person did not like the program, then why did they buy into the program? If the Lexus dealers are owned by the same the person, and they choose to offer take it or leave it pricing, then what is so horribly wrong with that? I looked at the website for the two dealers in Nebraska, there are a number of ES350 models that have a $3000 discount off the MSRP. Is that not a fair price?
Here's what I don't understand: why is Lexus meddling with retail pricing anyway? Dealers buy the cars from Lexus, they own them outright and are free to sell that for as little or as high as possible. I suppose Lexus could condition their franchise agreements on fixed pricing but that gets complicated. Who fixes the price? How do you accommodate pricing in different markets with different levels of competition? The fact is there is no efficient mechanism for fixed pricing to work. Best to let the market decide.
Because the problem starts to show itself in the resale market. Used car prices have to proportionally lower with new car prices because why would you buy a used car if you can get a new one for the same price since ABC Motors is taking XX,XXX off their new cars to hit a volume number? So as used car prices plummet, so do trade-in values, which is accompanied with a rise in negative equity in car loans + default on credit, etc. etc. etc.
There have to be some rules in place -- but not one-price.
No. It did NOT kill Saturn.......and I did not kill Scion, either. In fact, the pricing strategy was one of the things that customers DID like about both brands. Saturn died because of horrible management from parent GM after 2000....dumping the successful S-series plastic-body cars and selling rebadged Opels and generic GM products. Scion died because their no-dicker pricing strategy DID attract customers, but most of their products, under the skin, did not. They were essentially the same as smaller Toyotas, which offered a wide choice. In addition, the brand's funk-image, while attempting to appeal to younger people, also failed somewhat in that regard. But many buyers liked the no-dicker pricing system.
OK, fine.....I respect your opinion. 
I disagree, though, because, both as a Saturn customer and an auto enthusiast, I watched what happened to a once-great company, year by year, after 2000, as the morons in GM's upper management simply ruined the firm with several ludicrous and redundant products....starting with the ridiculous Ion and the ill-fated L-class.
............But, at the same time, they were buying Saturns, under the same no-haggle policy. So, that's why, at least IMO, one cannot blame the no-haggle policy for the death of these firms. Scion also had a problem that Saturn did not have.......competing small Toyota products being sold out of the same showrooms, which, no matter how they were sold, mechanically, were essentially the same as the Scions under the skin.
Also, don't forget that the no-haggle policy (even with the newer Lexus Upfront system we were originally discussing) also prevents dealerships from marking vehicles up over list with ADM (Additional Market Value) when those vehicles are in low supply and high demand. We saw an example of that when the 2-seater Pontiac Solstice and Saturn Sky roadsters debuted. Demand for the both of them very high at first, and supply very low, so Pontiac dealers were making a killing with ADMs, while the Saturn shops could not charge more than list.....though the rules did allow Saturn shops to add profit-making accessories to the cars.
I can speak, and owned two of them, though one was an excellent car for several years, and the other was a lemon....I only kept it a couple of weeks, and Saturn, true to its 30-day promise, refunded the entire purchase-price (even the sales-tax I had paid on it, which they didn't have to do). It was replaced, BTW, with a new Lexus IS300.

I disagree, though, because, both as a Saturn customer and an auto enthusiast, I watched what happened to a once-great company, year by year, after 2000, as the morons in GM's upper management simply ruined the firm with several ludicrous and redundant products....starting with the ridiculous Ion and the ill-fated L-class.
The vast majority of buyers just want to feel like they won and be confident they got a good deal. One-price eliminates that whole process entirely. I worked for Scion as they were going down -- people would legitimately leave because "y'all aren't willing to haggle" or "they just don't wanna sell us a car" ALL THE TIME.
Also, don't forget that the no-haggle policy (even with the newer Lexus Upfront system we were originally discussing) also prevents dealerships from marking vehicles up over list with ADM (Additional Market Value) when those vehicles are in low supply and high demand. We saw an example of that when the 2-seater Pontiac Solstice and Saturn Sky roadsters debuted. Demand for the both of them very high at first, and supply very low, so Pontiac dealers were making a killing with ADMs, while the Saturn shops could not charge more than list.....though the rules did allow Saturn shops to add profit-making accessories to the cars.
Can't speak for Saturn...
OK, fine.....I respect your opinion. 
I disagree, though, because, both as a Saturn customer and an auto enthusiast, I watched what happened to a once-great company, year by year, after 2000, as the morons in GM's upper management simply ruined the firm with several ludicrous and redundant products....starting with the ridiculous Ion and the ill-fated L-class.
............But, at the same time, they were buying Saturns, under the same no-haggle policy. So, that's why, at least IMO, one cannot blame the no-haggle policy for the death of these firms. Scion also had a problem that Saturn did not have.......competing small Toyota products being sold out of the same showrooms, which, no matter how they were sold, mechanically, were essentially the same as the Scions under the skin.
Also, don't forget that the no-haggle policy (even with the newer Lexus Upfront system we were originally discussing) also prevents dealerships from marking vehicles up over list with ADM (Additional Market Value) when those vehicles are in low supply and high demand. We saw an example of that when the 2-seater Pontiac Solstice and Saturn Sky roadsters debuted. Demand for the both of them very high at first, and supply very low, so Pontiac dealers were making a killing with ADMs, while the Saturn shops could not charge more than list.....though the rules did allow Saturn shops to add profit-making accessories to the cars.
I can speak, and owned two of them, though one was an excellent car for several years, and the other was a lemon....I only kept it a couple of weeks, and Saturn, true to its 30-day promise, refunded the entire purchase-price (even the sales-tax I had paid on it, which they didn't have to do). It was replaced, BTW, with a new Lexus IS300.

I disagree, though, because, both as a Saturn customer and an auto enthusiast, I watched what happened to a once-great company, year by year, after 2000, as the morons in GM's upper management simply ruined the firm with several ludicrous and redundant products....starting with the ridiculous Ion and the ill-fated L-class.
............But, at the same time, they were buying Saturns, under the same no-haggle policy. So, that's why, at least IMO, one cannot blame the no-haggle policy for the death of these firms. Scion also had a problem that Saturn did not have.......competing small Toyota products being sold out of the same showrooms, which, no matter how they were sold, mechanically, were essentially the same as the Scions under the skin.
Also, don't forget that the no-haggle policy (even with the newer Lexus Upfront system we were originally discussing) also prevents dealerships from marking vehicles up over list with ADM (Additional Market Value) when those vehicles are in low supply and high demand. We saw an example of that when the 2-seater Pontiac Solstice and Saturn Sky roadsters debuted. Demand for the both of them very high at first, and supply very low, so Pontiac dealers were making a killing with ADMs, while the Saturn shops could not charge more than list.....though the rules did allow Saturn shops to add profit-making accessories to the cars.
I can speak, and owned two of them, though one was an excellent car for several years, and the other was a lemon....I only kept it a couple of weeks, and Saturn, true to its 30-day promise, refunded the entire purchase-price (even the sales-tax I had paid on it, which they didn't have to do). It was replaced, BTW, with a new Lexus IS300.
Maybe the launch month, I`ve never kept up with the F series launches. However couple things of contention, F series vehicles First Years (GSF and RCF) were going for 25% off retail new. Second year RCFs are going for 10-15% discount. ADMs on say an M3/4 are insanely consistent, either due to low allocation or artificial supply holds to drive ADMs. Hence why I believe ADM is a no issue for most vehicles out of the Lexus pipeline, unless we see more LFA-esque limited supply vehicles are launched.
One-price never works out. It's partially what soured dealers and the public to the Scion brand, it killed Saturn, and luckily, Lexus has made it optional for their dealers. A lot of lower-volume guys are picking up on this pricing strategy but the higher-volume guys understand that the average consumer is smarter than that. This is a phase. Toyota and Lexus have historically regulated dealers for a better client experience, I wouldn't expect anything else in the future. They are just responding to TrueCar and the like it sounds like.
You have some valid points. I just don't agree. The vast majority of buyers just want to feel like they won and be confident they got a good deal. One-price eliminates that whole process entirely. I worked for Scion as they were going down -- people would legitimately leave because "y'all aren't willing to haggle" or "they just don't wanna sell us a car" ALL THE TIME. Can't speak for Saturn...
Last edited by tex2670; Feb 11, 2017 at 05:00 PM.
Not everyone has the patience, tolerance or wherewithal to go 4-5+ hours to a remote dealer for a car purchase. Personally, I would do it; but I know I'm in the minority. And if you have to trade your car, good luck not getting screwed over by that dealer that knows you just drove 5 hours, and do not want to walk out without your new car.
yes and no. There are certain pricing covenants in place for (believe it or not) your protection as a consumer. Imagine a car manufacturer that incentivizes its dealer to do huge volume that increases every year. So dealers compete with each other to get manufacturer bonuses and it creates a race to the bottom pricing-wise. It makes sense to lose money on cars over and over again to out-volume the other dealers and get a huge manufacturer's bonus. Cheap cars though -- so sounds good for the consumer, right? Nope.
Because the problem starts to show itself in the resale market. Used car prices have to proportionally lower with new car prices because why would you buy a used car if you can get a new one for the same price since ABC Motors is taking XX,XXX off their new cars to hit a volume number? So as used car prices plummet, so do trade-in values, which is accompanied with a rise in negative equity in car loans + default on credit, etc. etc. etc.
There have to be some rules in place -- but not one-price.
Because the problem starts to show itself in the resale market. Used car prices have to proportionally lower with new car prices because why would you buy a used car if you can get a new one for the same price since ABC Motors is taking XX,XXX off their new cars to hit a volume number? So as used car prices plummet, so do trade-in values, which is accompanied with a rise in negative equity in car loans + default on credit, etc. etc. etc.
There have to be some rules in place -- but not one-price.
Last edited by clerkp; Feb 11, 2017 at 05:59 PM.
Not everyone has the patience, tolerance or wherewithal to go 4-5+ hours to a remote dealer for a car purchase. Personally, I would do it; but I know I'm in the minority. And if you have to trade your car, good luck not getting screwed over by that dealer that knows you just drove 5 hours, and do not want to walk out without your new car.
The least of Saturn's problems were its no haggle pricing. How about the mediocre products in their ultra competitive segment? Did you ever compare contemporary Saturn SLs vs Corollas or Civics? No comparison. Not to mention their very narrow product line (2 models) for many years. Saturns weren't bad, just meh--and I owned one...because the price was way cheaper than a Civic or Sentra. Then, as they started to bleed money, they just took the old GM strategy of rebadging other mediocre GM products. If no haggle was such a Saturn issue, there's a simple immediate solution--abandon it. Not so for curing subpar products.
Then, as they started to bleed money, they just took the old GM strategy of rebadging other mediocre GM products.
I'm with mmarshall on this one--a vast majority loathe the car-purchase process, and would do whatever they could to avoid it. Car dealers aren't throwing darts in the dark here; they are adopting these pricing policies based on market research and data. The no-haggle price makes purchasers feel like they got a good deal--without the distasteful negotiation process that most people hate. Did they actually get a good deal? Probably not. But they feel like they did.











