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I think I will have to go back for a second one when my 2015 Ultimate goes back to the dealer next May.
Between, I am wondering whether Hyundai hid a supercharger in the 5L V8? Beside the low rumble, it makes wonderful hissing sounds at low speed. I've only started to notice this recently.
The red front end really reminds of of the Infiniti Q50 but the Genesis has always been a good looking car. I love the rear tail lights. All they need to do is make the navigation screen larger and pop out of the dash and it could be a winner.
Q50 all the way. But the interior looks bland and borderline 80's ish.
And the fact that it's no longer a "Hyundai" will help with that.
how is it no longer a Hyundai? Lexus is a Toyota, made by Toyota and their sales are reported under Toyota's financial reports. Lexus have been successful because they are able to differentiate from the Toyota models.
Genesis will still be Hyundai, just marketed under a different brand, with hopefully enough differentiation in the specifications and dealer network to justify any premium they may attach to them.
how is it no longer a Hyundai? Lexus is a Toyota, made by Toyota and their sales are reported under Toyota's financial reports. Lexus have been successful because they are able to differentiate from the Toyota models.
Genesis will still be Hyundai, just marketed under a different brand, with hopefully enough differentiation in the specifications and dealer network to justify any premium they may attach to them.
Of course it is, but the brand is a big part of the value proposition here, as is the dealer network, etc.
Of course it is, but the brand is a big part of the value proposition here, as is the dealer network, etc.
Hyundai should have done this from the beginning.
not necessarily... getting a new brand going as you know, is expensive. so instead they brought over models they were already building for the s.k. market anyway, to see market reaction here.
yes, it's a more cautious approach than the fabulous huge and bold bet toyota made with lexus three decades ago (alas their boldness has withered then mutated into strangeness and inconsistency).
not necessarily... getting a new brand going as you know, is expensive. so instead they brought over models they were already building for the s.k. market anyway, to see market reaction here.
yes, it's a more cautious approach than the fabulous huge and bold bet toyota made with lexus three decades ago (alas their boldness has withered then mutated into strangeness and inconsistency).
agreed. toyota was able to do it 25 years ago with lexus. in today's market, coming out with a new brand right away is very tough
Of course it is, but the brand is a big part of the value proposition here, as is the dealer network, etc.
Hyundai should have done this from the beginning.
I'm glad Hyundai waited. Not only for the reasons below, but because Hyundai needed time to create competent luxury sedans. They still have a ways to go but now I feel like they've got some heavy hitter executives that'll be able to help Genesis nail the execution.
Originally Posted by bitkahuna
not necessarily... getting a new brand going as you know, is expensive. so instead they brought over models they were already building for the s.k. market anyway, to see market reaction here.
yes, it's a more cautious approach than the fabulous huge and bold bet toyota made with lexus three decades ago (alas their boldness has withered then mutated into strangeness and inconsistency).
Originally Posted by rominl
agreed. toyota was able to do it 25 years ago with lexus. in today's market, coming out with a new brand right away is very tough