2017 highlander
More important is pre-crash standard with all-speed cruise control standard.
Lots of cool things standard... it wont be cheap but competition isnt either.
This is going to sell really well, current model is breaking its own records as it is, so the question is only how much they can produce.
Celebrating Lexus & Toyota from Around the Globe
With respect to LED's and other latest techs, I agree it's about time. Forum members must have noticed that mainstream cars like the latest Honda Civic has taken the charge to bring the latest higher end techs to mass market. LED's back and front, CarPlay, Android Auto, full range collision mitigation etc. We knew this was going to happen as a reaction to Luxury marques trying to woo mainstream customers.
So what's my point? Over time, the differentiation between mainstream and "near mainstream" luxury is going to get even slimmer, if it hasn't already. The separation will be/is in just in the name and the dollar premium for "refinement". Value proposition of refinement per dollar spent is and will remain subjective.
As for me, I have always liked the functionality of the Highlander, and wished for a third row affordable RX-esque Lexus. But with kids, thanks to forum member suggestions, I am happy with a Limited Premium Sienna for the time being. These changes to the Highlander and future Sienna are very welcome. My dream car: A Lexus Pacifica
Will it ever build one? Likely not.
With respect to LED's and other latest techs, I agree it's about time. Forum members must have noticed that mainstream cars like the latest Honda Civic has taken the charge to bring the latest higher end techs to mass market. LED's back and front, CarPlay, Android Auto, full range collision mitigation etc. We knew this was going to happen as a reaction to Luxury marques trying to woo mainstream customers.
Corolla has had standard LED headlights for 2 years now... and yet, Lexus and its German competitors are all enjoying record sales and profits.
It is a fight that luxury brands are winning right now.
And Toyota can now hit competition from two direction now, with Highlander and RX. Overall it will make them sell even more cars and make them even more profitable.







people pay a 'premium' (ha) to get the hybrid, only to end up paying a lot more per gallon of gas to get better fuel economy. #fail







