Did Hyundai blow it?

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Feb 9, 2016 | 05:29 AM

#16

tex2670

Lexus Champion

Joined: Apr 2007

Posts: 11,041

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From: Southeastern PA

Quote:

Originally Posted by greg3852

Hyundai was the sponsor of the pre game show of the Super Bowl. In my opinion the most opportune time to bring out your new line (Genesis). They could have used that exposure to get people seeing the new G90 line and wonder who makes it, how much etc....

Instead they kept mentioning the Hyundai Genesis model? To me that is absolutely insane and made no sense at all.

Am I just crazy?

I don't know--when is the Genesis line debuting? If it's not this year, then promoting it now is a waste, IMO. I was at a neighbor's house, and we saw the commercial for the NSX, and one guy said "What's that?" And I said--that's the car that had the commercial with Jay Leno -- that was 2012, but it feels like it was about 10 years ago by now. I think it's too early to start that kind of hype for the G90.