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Scion as a brand it never grew. It doesnt have a sedan range, no SUVs of any sort. Nothing but a bunch of warmed over Yaris and Corolla based cars other than the FRS with the anemic 1.8 or 1.5 engines. Not to mention ugly. it never fulfilled its promise to constantly bring in new supposedly interesting models from the motherland. It was cheaply made and unreliable and not to mention mostly ugly cars. Its time it went so Toyota can consolidate its focus on Toyota and Lexus. Although this could have been a great place to launch Daihatsu mini performance cars.
Doesn't surprise me one bit really. Those boxy cars screamed "oldsmobile". I'm surprised they didn't launch a "Scion Rover James" or maybe the "Scion Matlock".
Which btw, Toyota missed a great opportunity of fitting Scions with this ingenious device to prevent old people from causing chaos in traffic.
One outstanding feature Scion had, that was also shared by Saturn, was the no-hassle, low-stress, list-price deals that also prevented price-gouging at the dealership on high-demand/low-supply vehicles by marking them up over list. That made it attractive for first-time car buyers and/or for those who just didn't want to haggle like in a Middle-Eastern bazaar. Dealers could, though (like at Saturn) add factory/dealer-approved accessories and use them to jack the price up.
death of car sales in the USA, death of Scion... it is all about SUVs now and there is simply no need for many small cars, they are not profitable.
C-HR is coming in production form this month at Geneva and it will start sales in Europe by the end of summer.
Scion also got bad rep among non-young population which meant it was a no go anymore... there is no need to sell a Corolla Hatchback or "Mazda 2 sedan" at Scion stores when they would be be much wider available as Toyota's.
good riddance. Everyone should haggle over car prices. It's the Murican way
Not just American. Everyone from everywhere should haggle over everything on sale. Businesses should get used to people negotiating price on their products. Is that taught in school that you better sell x percent of your products at breakeven than not to sell anything at all? Carrying more stuff too long is not efficient.