Innovative design and product planning gave birth to Nissan Qashqai and JUKE, two of the biggest automotive success stories of recent years. What would happen if the company applied the same radical thinking and quality standards to one of the most important sectors in Europe: the small hatchback?

To be unveiled at the 2015 Geneva Motor Show, Sway is a glimpse at how a future generation of small Nissan models could look if the company's striking new design language was applied to a European hatchback.

The car will be revealed during Nissan's press conference on March 3 at 11:30 a.m. local time.

In front of the concealed new concept, Nissan Chief Creative Officer Shiro Nakamura describes the design behind the Sway, to be unveiled tomorrow at the 85th Geneva Motor Show.

Innovative design and product planning gave birth to the Qashqai and Juke, two of the biggest automotive success stories in recent years.

Now the company has applied the same radical thinking to one of the most important sectors of the market: the compact hatchback.

Unveiled at the Geneva Show, the Sway is a glimpse at how a future generation of compact Nissan models might look if the company’s striking new design language is applied to a European hatchback.

It is a concept car designed especially to appeal to European tastes – emotional, edgy and exciting.

“With this new concept car for Geneva, we are experimenting to see how Nissan might be able to bring fresh ideas to the compact hatchback segment,” said Shiro Nakamura, Senior Vice President and Chief Creative Officer at Nissan Motor Corporation.

The Sway has been designed to shake up the compact hatchback segment, traditionally a conservative sector of the market.

With its swooping lines, striking nose, elegantly simple interior and bold use of sophisticated colors, the concept is a daring and emotional design.

Paul Willcox, Chairman Nissan Europe, said: “Nissan is on the move. The brand stands for bold, innovative thinking in the European automotive market – indeed around the globe.”

“Our growth in Europe is led by outstanding new products, which are defined by outstanding design.”

“The Sway underlines how important design is for Nissan in building our brand and driving our growth.”

Nissan unveils Sway at the Geneva Motor Show, giving a glimpse at how a future generation of compact Nissan models might look if the company's striking new design language was applied to a European hatchback.

Nissan applies radical thinking to the compact hatchback. Introducing Sway, unveiled at the Geneva Motor Show.

For the first time, the public is now able to see close-up, inside and out, Sway's sophisticated coloring and design language, bearing the potential to shake up the competitive hatchback market in Europe.