yeah it's pretty lame what their marketing dept did. Another case of how when things get too focused and too close up, you actually end up doing the wrong thing. U just miss the big picture when things get overly analyzed.

infiniti nissan has a name recognition of G for years and years, and now with one big swoop it's gone.

 

well, if they named their products same as rest of the industry, then it wouldnt be confusing.

But no, they are trying to trick people and their Q50 is 3/A4 competitor, Q70 is 5/A6 series competitor.

They thought that by giving them higher numbers, people would think they are competing against much more expensive models.

So yes, it is confusing when you have Q50 sedan that is 3/A4/IS and not 5 or Q5 competitor.

Previously - their naming: G, M, JX, EX was very simple and there was no confusion for a second about what these cars were.

 

so you're saying an A3 = 3 series, A4 = 4 series, A5 = 5 series, A6 = 6 series ?


yeah, that's what I thought.....get over it....

 

Do you have a source for that? Seriously, since its Infiniti, I might actually believe it

 

there was some advertising at the start.

Considering how poor Infiniti sales are, obviously name change did not do anything good for the brand...

Here is good article of their current failure:
http://www.forbes.com/sites/dalebuss...upper-echelon/

If we search google for "Infiniti double sales", we will find many articles from 2008, 2010, 2011, 2013 where Infiniti execs claimed how their sales will double in 2-3 years.

 

ya got me curious and digging into it.

my take...

'S' - sedan
'V' - wagon
'XC' - crossover
'C' - convertible

60/70/90 relates to the size of the vehicle

 

I'm honestly not worried about Infiniti. I think the much delayed Q60 coupe and Q30 will be our first indications of what Infiniti truly has in store for us in the future. Nysschen came in too late to truly intervene on the Q50's development.

 

yep... i dont have problem with Volvo naming... only naming that I find hard to grasp is Infiniti :-).

 

Right, right. All this supposed confusion, yet sales are up over last year before all this "confusion" started. The point is, at the end of the day, it doesn't matter how confused people are who cant read a simple memo or take 5 minutes out of their lives to read about what the changes are and how its different from how things have been. These "confused" people are simply ignorant. They aren't going to be buying an Infiniti anyway.

Yes, there would be mass confusion, riots in the streets, small towns would go up in flames.. it would be complete social disorder and chaos for decades



No. The 70% of Lexus owners who routinely buy the RX & ES would simply ask their dealer which model replaces each of those and that would be the end of it. Some of the GS/IS enthusiasts might be a little annoyed, but they too would eventually get over it.


These people are simply ignorant. If you're talking about G or M enthusiasts who are aggravated that their model has been essentially discontinued, thats a different story. They have a right to be upset and it's understandable that they would be. But this whole confusion nonsense has been blown out of proportion. Again, it hasn't negatively affected sales one bit.


There are articles/editorials posted constantly on literally everything. You're trying to make it sound like this change caused a government shutdown or something. It was newsworthy in car circles at the time, but it did not cause people to protest in front of their local Infiniti dealership.

The MEMO was intended to shed light on why Infiniti was changing their nomenclature. A totally normal thing for any car company to do when a change occurs. Lexus or any other brand would have put out a press release about any changes that were taking place as well. You are trying to exaggerate this and make it seem like it's a big issue and it's really not. But hey, we all have our own agendas I suppose. I do find it awfully suspicious how the OP has been unusually silent after posting this thread. Certainly makes me wonder (ahem - IP check, please!)

Ok, so you just called me a fanboi again. Honestly I really couldn't care less what you call me, it only makes you look desperate to try to win an argument. Having said that, I certainly wouldn't be a "fanboi" of Infiniti if my relatively new Infiniti hybrid completely broke down and failed, causing $7,000 worth of repairs. But yet, there are some that will still sing the praises of their favorite brand, even though their hybrid vehicle of said brand completely failed. And I'm the fanboi? ok.


Wow. Your reading comprehension needs a little work. If you work in the tire business and its your job to know what new models have come out and you aren't aware of those changes because you're incompetent, then yes, you should be fired. It's your JOB to know about such changes. And uhh no, I never said everyone in the world should be fired


What complete and utter nonsense. The Q50 is selling extremely well. Are you forgetting that the G37 coupe sales used to be bunched in with sedan sales and now the G37 coupe has been spun into the Q60? Not to mention they still have the G37 sedan in their lineup and it's still selling pretty well as is, even though as you say, it's a 7 year old model. So you are completely wrong and attempting to twist facts per usual to try to paint a certain picture. It's untrue. The Q50 SEDAN is selling about 3,000 units/month. Now add in the Q60 coupe sales and G37 sedan sales and you have much more entry level sales than you ever did when the G37 sedan & coupe were selling at their peak and carrying the entry level segment for Infiniti.


It was done to simplify the naming of their product line. Very easy to comprehend. I suppose they could have just taken off the 2-digit numbers and kept just the letters, ala what Acura did a few years back, but they went in the Volvo/Audi direction instead.

Simple. Without new product, they can't succeed. They will not see any substantial gains in monthly sales without new product. IMO they need more entry level and high end product. Without it, their sales will remain at the levels they currently are. I wouldn't blame Johan for anything. Not a single product that he has had his hands on from the beginning has been released yet. This needs time. If by 2017, they are still at where they are now, then yes, he would be to blame. But the man can't work miracles.


^^ This ^^