2016 Volvo XC90
Volvo CEO says new XC90 is last chance for the brand
The model 'has to work'
In a recent interview, Hakan Samuelsson, Volvo CEO, hinted that the all-new XC90 should help the company finally close the sales gap with BMW, Audi and Mercedes-Benz.
Speaking to Automotive News Europe at the producer's headquarters in Gothenburg, he said “There is no second chance, of course. This has to work. We're confident it will”.
The 2015 XC90 is scheduled for a debut at the end of August and will become the first Volvo model with no components from former owner Ford Motor Co. It is based on an all-new platform and features many innovative technologies.
A month ago, Li Shufu, chairman of both Volvo and its current owner Zhejiang Geely Holding Group Co., said the model should drive the brand to “the territory that belonged to Volvo in the 50s and 60s” and help it “once again possess the market share it ought to possess”.
In a recent interview, Hakan Samuelsson, Volvo CEO, hinted that the all-new XC90 should help the company finally close the sales gap with BMW, Audi and Mercedes-Benz.
Speaking to Automotive News Europe at the producer's headquarters in Gothenburg, he said “There is no second chance, of course. This has to work. We're confident it will”.
The 2015 XC90 is scheduled for a debut at the end of August and will become the first Volvo model with no components from former owner Ford Motor Co. It is based on an all-new platform and features many innovative technologies.
A month ago, Li Shufu, chairman of both Volvo and its current owner Zhejiang Geely Holding Group Co., said the model should drive the brand to “the territory that belonged to Volvo in the 50s and 60s” and help it “once again possess the market share it ought to possess”.
Instructor
Joined: Dec 2009
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From: ab
Pole Position
Joined: Jan 2004
Posts: 2,705
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From: Florida
They are really not ready to give up on their niche customers aren't they?
I'm sure there is some theoretical thought or justification why the general shape hasn't changed even after a decade but short of the headlights everything is the same ol' same ol'
At this point even Lexus has more ***** with RX design which itself is a high risk since its the major seller for the brand.
I'm sure there is some theoretical thought or justification why the general shape hasn't changed even after a decade but short of the headlights everything is the same ol' same ol'
At this point even Lexus has more ***** with RX design which itself is a high risk since its the major seller for the brand.
wow!!! very well done Volvo...and right in time for when the misses is in the market for her new ride...definitely hoping the pricing is right. definitely hoping the price is around the $50k mark
Lead Lap
Joined: Apr 2002
Posts: 4,892
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From: Virginia
Strange how the say they'll sell 1,927 of the First Edition due to their founding year, but then the seat belt buckle says Since 1959... maybe Volvo U.S. is 1959?? Doesn't seem to be that either....
Anyways, pricing for the well equipped T6 AWD is starting at 48,900. Well below those earlier numbers worried about here. Lower trim FWD models will likely start ~$43,000
Anyways, pricing for the well equipped T6 AWD is starting at 48,900. Well below those earlier numbers worried about here. Lower trim FWD models will likely start ~$43,000
Last edited by pbm317; Aug 26, 2014 at 08:31 AM.
Instructor
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From: TN
Thread Starter
Joined: Oct 2008
Posts: 42,474
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From: California
It's not pretty but it's handsome. The attention to details is outstanding as is the homage to 1959 '3-point seat belt' as mentioned above and 'Thor Hammer' lights. Interior is crafted beautifully and is minimalist in appearance. Love it.