Cadillac logo losing its wreath again?
#1
Cadillac logo losing its wreath again?
Cadillac logo losing its wreath again?
The easily recognizable Cadillac logo dates back to the company's founding in the early 1900s, but over the last 110 years, there has been an on-again, off-again love affair with the wreath surrounding the crest. Cadillac's current badge design has used the wreath since the 1980s, but Automotive News is reporting that GM's luxury division is planning to ditch the laurel wreath for a cleaner-looking logo.
The new logo could make its debut as early as next month on a new concept car that will be revealed at the Pebble Beach Concours d'Elegance, although the report also says that it might be until 2015 before it makes its way to a production car. Even then, it doesn't like anything has been finalized yet, as the article also says that plans could still change.
As Cadillac looks to improve its global presence as a luxury automaker, the report says that a simpler logo could make it easier for designers to incorporate the badge onto the car – either in the grille or above the grille (possibly in a fashion similar to Mercedes-Benz).
http://www.autoblog.com/2013/07/23/c...ng-its-wreath/
#3
It would be cool to see the crest with the V again. The V could really work with the sharply angled styling they've been doing for the past 10 years.
I'd also like to maybe see them do the pope hat crest like on the tail-lights of that 79 Deville pictured. Not in big gaudy chrome like those, but maybe etched somehow into the tailight plastic or design it might look cool.
I'd also like to maybe see them do the pope hat crest like on the tail-lights of that 79 Deville pictured. Not in big gaudy chrome like those, but maybe etched somehow into the tailight plastic or design it might look cool.
#4
Lexus Fanatic
Yep, I agree. And, better yet, since a new GM RWD V8 platform is about to debut in a couple of months (Chevy SS, Buick GNX), how about a new RWD Cadillac Fleetwood to hang that V/crest on again?
#5
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Join Date: Apr 2010
Location: Montreal, QC
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nice read:
http://home.iag.net/~middlebr/crest.html
Sad to a brand with so much heritage fall so low.
http://home.iag.net/~middlebr/crest.html
Sad to a brand with so much heritage fall so low.
#6
Lexus Test Driver
This is a great idea! It's about time GM gets with modern times and join it's competitors in offering modern and organic shapes for emblems. Leaves and branches are tacky, jagged, harsh, unsophisticated, and totally dated compared to today's modern car symbols. The squarish Chevy bowtie is also a dated shape that no longer blends in with modern trends. Overhaul is long overdue.
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#9
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This is a great idea! It's about time GM gets with modern times and join it's competitors in offering modern and organic shapes for emblems. Leaves and branches are tacky, jagged, harsh, unsophisticated, and totally dated compared to today's modern car symbols. The squarish Chevy bowtie is also a dated shape that no longer blends in with modern trends. Overhaul is long overdue.
#10
Lexus Champion
I love the ornateness of the Cadillac logo. Thanks for posting the history, mrraider! Good read.
The details with the symbols is pretty interesting. I love the Porsche emblem as well.
Will I miss the wreath? Nope. The ducks do need to come back.
The details with the symbols is pretty interesting. I love the Porsche emblem as well.
Will I miss the wreath? Nope. The ducks do need to come back.
#12
Lexus Fanatic
Buick still uses the tri-color shield in China, arguably its largest market. I agree with you. I'd like to see it come back to the U.S. market....and also the Buick hood ornaments.
#13
Lexus Fanatic
#14
Why not just go back to the more subtle chrome outline or red outline like they did in the 90's . . .