Ferrari looking to become even more exclusive
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Ferrari to launch new model every year, keep production limited
You've no doubt perused the big news coming out of Fiat-Chrysler's headquarters in Auburn Hills, MI today. But at the end of the brand discussions, Sergio Marchionne spoke briefly about an incredibly important, low-volume part of the Fiat-Chrysler empire: Ferrari.
"You do need one of these cars in your driveway," Marchionne joked. And while other brand heads today lined out detailed plans for future product, Sergio's words about Ferrari's next five years were very simple, and very vague.
Marchionne confirmed that Ferrari will launch a new car every year between now and 2018. The cars will have a four-year lifecycle, after which, "M" versions will be produced, with a separate four-year cadence. No specific models were mentioned during Marchionne's presentation.
Furthermore, the Fiat-Chrysler boss confirmed that Ferrari will not break its cap of limiting production to just 7,000 units per year. This is a "willful and intended" limitation by Ferrari, Marchionne said, but did note that the Italian automaker could ramp up production to 10,000 cars per year in the future.
Finally, Marchionne talked briefly about Ferrari's value as a whole, simply saying that the brand "is not for sale." Ferrari is a "phenomenal repository of value" for Fiat. Ninety percent of Ferrari's stock sits within Fiat and its shareholders, and as Marchionne says, "That's where it belongs."
"You do need one of these cars in your driveway," Marchionne joked. And while other brand heads today lined out detailed plans for future product, Sergio's words about Ferrari's next five years were very simple, and very vague.
Marchionne confirmed that Ferrari will launch a new car every year between now and 2018. The cars will have a four-year lifecycle, after which, "M" versions will be produced, with a separate four-year cadence. No specific models were mentioned during Marchionne's presentation.
Furthermore, the Fiat-Chrysler boss confirmed that Ferrari will not break its cap of limiting production to just 7,000 units per year. This is a "willful and intended" limitation by Ferrari, Marchionne said, but did note that the Italian automaker could ramp up production to 10,000 cars per year in the future.
Finally, Marchionne talked briefly about Ferrari's value as a whole, simply saying that the brand "is not for sale." Ferrari is a "phenomenal repository of value" for Fiat. Ninety percent of Ferrari's stock sits within Fiat and its shareholders, and as Marchionne says, "That's where it belongs."
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From: CA
Actually thats what all exotic car makers should do imo. Not chase sales by going downstream/mainstream. Mercedes were once exclusive but now there's one for every budget. From 200k all the way down to the 30's you can have a Benz. Ferrari, keep it tight and right. (Thats's what he said). lol
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From: TX
Saw this on WSJ yesterday.
Pretty funny coming from a brand that decided to adopt a Maserati as its entry-level model.
Ferrari apparently wants to be like the automotive diamond. Inflate prices and rely on marketing demand by artificially limiting supply. Like their treachery and deceptions in auto mag tests, it almost seems like they don't believe people actually want their products for what they are.
Pretty funny coming from a brand that decided to adopt a Maserati as its entry-level model.
Ferrari apparently wants to be like the automotive diamond. Inflate prices and rely on marketing demand by artificially limiting supply. Like their treachery and deceptions in auto mag tests, it almost seems like they don't believe people actually want their products for what they are.
1. Create an entry barrier to the Ferrari owners club
2. Provide exclusivity to their owners
3. Ensure that people who actually buy their cars for what they are and not as daily drivers to work
4. Ensure that they do not get down to the level of other cars, and get beaten by their expertise at that level.
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Hoovey689
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Nov 22, 2011 02:32 PM
