Hoovey689

iTrader: (16)

Chevy planning luxury 'High Country' Silverado trim to take on King Ranch, Longhorn rivals

Say the idea of an upscale pickup like the Ford F-150 King Ranch or Ram 1500 Laramie Longhorn appeals, but you're decidedly a Chevrolet buyer and would only consider a Silverado. According to an Automotive News report, General Motors is working on a new top-end trim for the Silverado, called "High Country," and it will have a "Western flair and unique leather," according to one dealer at the national Chevrolet dealer meeting in Las Vegas this month. GM did not comment on the details of the new vehicle or discuss pricing, though the competing models from Ford and Ram have pricing that can easily top $50K.

The new Chevrolet luxury pickup may need more than that to out-lux the F-150, however, as Ford has already rolled out a new Limited trim with a bevy of additional features and a sticker price of $52,455 (before $995 in delivery fees). Currently, the top Silverado 1500 is a crew cab LTZ with full options cost in the mid–$40K range, still well below competitors' selections.

GM already has a luxury pickup in the form of the Sierra Denali, and word is that the Cadillac Escalade EXT will not return when the Escalade is redesigned. The Silverado High Country would theoretically allow the Sierra Denali to move further upmarket to account for the discontinuation of the EXT.

According to AN, the "High Country" name comes from a trim of the Chevrolet Blazer offered in the 1980s, which had gold wheels and a paint scheme that faded from black to gold on the lower body. The Silverado High Country probably won't receive that treatment, but there will likely be a lot of alterations for the new premium model. As the same dealer quoted above also noted, "If it's on the King Ranch, we're going to have it."

http://www.autoblog.com/2012/09/24/c...-to-take-on-k/

Hoovey689

iTrader: (16)

The F-Series has "King" on the trim name for a reason

Sorry GM, but "High Country" is more like what y'all are on... similar to the government hah

pbm317

Upscale crew cabs are dominating the pickup truck market and driving tons of profits.

mmarshall

With all due respect, Hoovey, why not wait and see what the new interior actually looks and feels like before panning it? The King Ranch and Longhorn both clearly have impressive interiors......let's wait and see if Chevy can equal or exceed them. Given the looks and quality of some other new latest-generation GM interiors, right now, I wouldn't bet against them. And part of it, of course, is the public itself....car buyers just won't tolerate interior cheapness any more, although they seem to be putting up with things like temporary spares, no body-side mouldings, and manual hood prop-rods.

Hoovey689

iTrader: (16)

If this is signs of things to come, I'm not impressed



http://www.autoblog.com/photos/2014-...photo-5171110/