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February 2012 Sales Thread

Old 03-01-12, 06:51 AM
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Arrow February 2012 Sales Thread

Best February sales in 4 years
February marks the 23rd-consecutive month of year-over-year sales gains
9th-consecutive month of sales gains of at least 20%
Chrysler, Jeep®, Dodge and Ram Truck brands each post sales increases in February versus same month a year ago
FIAT brand has its best sales month since launch; sales up 69% in February versus previous month
Chrysler brand sales up 114%; highest percentage sales increase of all Chrysler Group brands and best February in 4 years
New Chrysler 300 and 200 sedans each post triple-digit year-over-year sales gains
Sales of Chrysler 300 flagship sedan up 480% compared with same month last year; best sales month since March 2008
Chrysler Town & Country and Dodge Grand Caravan minivans each post double-digit sales growth
Jeep brand sales up 30%; best February sales in 5 years
All Jeep brand models post double-digit percentage sales gains
Jeep Grand Cherokee logs its best February sales in 6 years with 47% increase
Dodge brand sales increase 27%; best February since 2008 and 9th-consecutive month of year-over-year sales growth
All 6 Dodge models in production post double-digit sales gains
Dodge Challenger muscle car and Dodge Journey full-size crossover set new February sales records
Ram pickup truck sales up 21%; best February sales in 4 years
Ram Truck brand reveals its new top-of-the-line Ram Laramie Limited at Chicago Auto Show
Chrysler 300 and Dodge Charger achieve 5-star vehicle safety score from the National Highway Traffic Safety Administration (NHTSA)
Jeep Grand Cherokee and Dodge Durango share MotorWeek’s ‘Drivers’ Choice Award’ for Best Large Utility
Jeep Wrangler earns Kelley Blue Book’s ‘Total Cost of Ownership Award’ for Mid-size Sport Utility
Fiat 500 named ‘Best Car’ in Travel + Leisure Magazine’s 8th-annual Design Awards
Chrysler 300 named as 1 of the ‘10 Best Family Cars of 2012’ by Kelley Blue Book’s kbb.com

March 1, 2012 , Auburn Hills, Mich. - Chrysler Group LLC today reported U.S. sales of 133,521 units, a 40% increase compared with sales in February 2011 (95,102 units), and the group’s best February sales since 2008.

Chrysler Group outpaced the industry in February with its 23rd-consecutive month of year-over-year sales gains. The company has beaten the industry average sales increase in each of the last 12 months. It was Chrysler Group’s 9th-consecutive month of sales gains of at least 20%.

In February, every Chrysler Group model in production for more than 12 months posted a year-over-year sales gain. The Chrysler brand led the way with a solid 114% increase. The FIAT brand finished its first year of sales with its best month ever. Sales of the Fiat 500 were up 69% in February compared with the previous month.

“Our product portfolio now contains some of the most fuel-efficient vehicles in our company’s history driving our sales up 40% in February,”
said Reid Bigland, President and CEO – Dodge Brand and Head of U.S. Sales. “A few years ago higher fuel prices were a major threat to our total vehicle sales whereas today those higher prices have become far less of an issue. We now have 13 vehicles with an EPA-rated highway fuel economy of 25 miles per gallon or higher, and 6 of those vehicles get 31 mpg or higher.”

Another strong showing by its sedans fueled Chrysler Group’s 40% increase in February. The Chrysler 300 flagship sedan and Chrysler 200 mid-size sedan each posted triple-digit sales gains, while the Dodge Charger and Avenger sports sedans each logged healthy year-over-year increases. Sales of the Chrysler 300 were up 480% in February, the full-size sedan’s 4th-consecutive month with triple-digit gains.

Both the Jeep® and Dodge brands posted year-over-year sales increases in February. All 5 Jeep brand models posted double-digit percentage sales gains, led by the Jeep Grand Cherokee’s 47% increase. The 3-row Dodge Durango SUV, the Dodge Journey full-size crossover and the Dodge Grand Caravan minivan each posted year-over-year sales gains in the double digits.

Ram pickup truck sales also were up 21% in February, the truck’s 22nd-consecutive month of year-over-year sales gains.

Chrysler Group finished the month with a 66-days supply of inventory (354,928 units). U.S. industry sales figures for February are projected at an estimated 14.9 million units Seasonally Adjusted Annual Rate (SAAR).

February 2012 U.S. Sales Highlights by Brand

Chrysler Brand

The Chrysler brand’s solid 114% sales increase in February represented the largest percentage increase of any Chrysler Group brand, the 5th-consecutive month that the brand has posted the largest sale gain within the group. February was the Chrysler brand’s eighth-consecutive month of year-over-year sales gains and its best sales month since May 2008.

Sales of both Chrysler sedans were up in February, as were Chrysler Town & Country minivan sales. The minivan had its best February in 4 years. The full-size Chrysler 300 sedan led the brand with a 480% increase in February compared with sales in the same month a year ago. The 300, which just earned a 5-star safety rating from NHTSA, had its best sales performance since March 2008. The 5-star rating is the highest rating for safety by the U.S. government and measures vehicle safety performance in three categories, including front and side crashes as well as for rollover. The 300 also was just named 1 of the “10 Best Family Cars” of 2012 by Kelley Blue Book’s kbb.com.

Jeep® Brand

Jeep brand sales increased 30% in February compared with the same month in 2011, the brand’s best February since 2007. February marked the brand’s 22nd-consecutive month of year-over-year sales gains.

All five Jeep brand models recorded double-digit sales gains in February, led by the Jeep Grand Cherokee’s 47% increase. It was the Grand Cherokee’s best February sales in 6 years. The Grand Cherokee and Dodge Durango shared MotorWeek’s “Drivers’ Choice Award” for Best Large Utility in February while the Jeep Wrangler earned Kelley Blue Book’s “Total Cost of Ownership Award” for Mid-size Sport Utility. The Wrangler registered its 22nd-consecutive month of year-over-year sales gains in February.

Dodge Brand


Dodge brand sales increased 27% in February, the brand’s best sales performance in February since 2008 and its 9th-consecutive month of year-over-year sales growth.

All six Dodge brand models in production posted sales gains, led by the Dodge Charger and Avenger sports sedans. The Charger just earned a 5-star safety rating from NHTSA. The Dodge Challenger muscle car, with its 14% increase, set a new February sales record.

The full-size Dodge Journey crossover, with its 28% sales increase, also set a new February sales record. February was the Journey’s best sales month since December 2009. Dodge Grand Caravan sales were up 20%, the minivan’s best February sales in five years.

Sales of the 3-row Dodge Durango SUV were up 26% in February. Editors of MotorWeek presented the “Drivers’ Choice Award” for Best Large Utility for the Durango and Jeep Grand Cherokee at the 2012 Chicago Auto Show in February.

Ram Truck Brand


Ram Truck brand, which launched a new luxury model last month, posted a 15% sales increase in February compared with the same month a year ago. Sales of the Ram pickup truck were up 21% in February, its best February sales since 2008 and its 22nd-consecutive month of year-over-year sales gains. The Ram light-duty trucks led the way with a 21% increase compared with the same month a year ago. Of the Ram light-duty truck sales, those with regular cabs posted the greatest percentage increase in February.

The Ram Truck brand launched its new luxury model, the top-of-the-line Ram Laramie Limited, during the Chicago Auto Show in February. Featuring premium materials, such as full-leather seating, piano-black interior components and understated exterior badging, Ram Laramie Limited offers a refined luxury alternative to the popular southwestern-themed Ram Laramie Longhorn edition pickup. The brand has successfully added Ram truck models designed for outdoorsmen, tradesmen, 1st-time buyers and ranchers. The Laramie Limited is designed to meet the high expectations of affluent pickup truck buyers looking to combine capability with elegance.

February 2012 U.S. Sales Highlights

Chrysler brand sales (27,008 units) increased 114 percent in February versus the same month a year ago (12,628 units)
Sales of the Chrysler 200 (9,717 units) were up 315 percent compared with the same month last year (2,342 units)
Chrysler 300 sales (7,670 units) improved 480 percent versus February 2011 (1,323 units)
Chrysler Town & Country sales (9,621 units) were up 22 percent compared with the same month a year ago (7,904 units)
Jeep brand sales (37,312 units) increased 30% versus February 2011 (28,619 units)
Jeep Wrangler sales (9,319 units) improved 22% compared with the same month last year (7,636 units)
Jeep Liberty sales (7,369 units) increased 25% versus February sales a year ago (5,896 units)
Sales of the Jeep Compass (2,780 units) were up 23% compared with the same month in 2011 (2,267 units)
Sales of the Jeep Patriot (5,120 units) improved 23% versus February 2011 (4,153 units)
Jeep Grand Cherokee sales (12,724 units) were up 47% compared with the same month a year ago (8,667 units)
Dodge brand sales (42,692 units) increased 27% in February versus the same month a year ago (33,561 units)
Dodge Avenger sales (6,570 units) improved 89% compared with February last year (3,477 units)
Dodge Charger sales (7,324 units) increased 124% versus the same month a year ago (3,263 units)
Dodge Challenger (3,669 units) set a new February record
Dodge Journey (6,248 units) set a new February record
Sales of the Dodge Durango (3,435 units) were up 26% compared with the same month a year ago (2,731 units)
Ram pickup truck sales (22,595 units) improved 21% versus February 2011 (18,644 units)


Last edited by GS69; 03-02-12 at 07:43 AM.
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Old 03-01-12, 07:19 AM
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Post Ford

Ford Motor Company U.S. sales increased 14% in February compared to February 2011 with 179,119 vehicles sold; retail sales increased 19%
Focus sales totaled 23,350 vehicles in February, representing its strongest February sales performance since 2000; Escape also set a best-ever February sales record
February F-Series sales totaled 47,273 pickups, up 26%. V6 engines comprised 57% of F-150 retail sales in February; EcoBoost accounted for 43% of mix
Ford announces second quarter North American production plan

Download Full Sales Release (With Tables)


DEARBORN, Mich., March 1, 2012 – Ford Motor Company posted a 14% increase in February U.S. sales versus year-ago levels, with 179,119 vehicles sold; retail sales increased 19%. The Ford brand was up 14%, while Lincoln posted a 16% increase versus year-ago levels.

“Sales momentum built as February unfolded, with higher fuel prices driving consumer demand for more fuel-efficient vehicles in the second half of the month,” said Ken Czubay, Ford vice president, U.S. Marketing, Sales and Service. “Customers are recognizing Ford for investing in new cars, utilities and trucks with strong fuel economy, especially Focus, Escape and EcoBoost-powered vehicles.”

Ford Motor Company’s car sales were up 16% in February, with Focus contributing 40% to the company’s total vehicle growth – more than any other vehicle. Utilities gained 5 percent, with Escape setting a best-ever February sales record with 18,666 vehicles sold. Escape has had two consecutive best-ever sales months in January and February – its strongest-ever start to a year.

America’s top-selling vehicle for 30 years, the Ford F-Series posted a 26 percent increase, totaling 47,273 pickups.

Ford Motor Company's North American production plan is to build 730,000 vehicles in the second quarter of 2012, up 3% (20,000 vehicles) compared with the 2nd quarter 2011. First quarter production (675,000 vehicles) is unchanged from the previous forecast.
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Old 03-01-12, 07:32 AM
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Post Gm


DETROIT – General Motors Co. (NYSE: GM) today reported total sales of 209,306 vehicles in February, up 1.1% compared with the company’s very strong February 2011 results.

“Chevrolet’s 6% sales increase, which was driven by new models, as well as a stronger economy, helped GM exceed last February’s remarkably strong result,” said Don Johnson, vice president, U.S. Sales Operations. “It’s an affirmation of our progress. We are continuing to execute the same disciplined sales strategy that was the key to our success in 2011.”

Industrywide, February light vehicle sales will top 1.1 million units, thanks to stronger employment and credit availability, an improving housing market and the recovery in consumer sentiment, he added.

“Commercial sales are a good barometer for the economy,” Johnson said. “GM’s commercial deliveries increased 35% in February, driven by strong sales of heavy-duty pickups.”

Year-over-year sales of the Chevrolet Silverado HD and GMC Sierra HD were up 28% and 20%, respectively. Other sales highlights for February include double-digit sales increases for the Buick LaCrosse, which features the 36-mpg eAssist powertrain as standard equipment, the Chevrolet Equinox and Camaro, and the GMC Terrain.

Chevrolet passenger car sales were up 13%. The all-new Chevrolet Sonic had its best month ever, with sales of 7,900 units. Chevrolet Cruze exceeded 20,000 units for the 6th time, marking its 6th-consecutive month of year-over-year sales gains. GM’s small and compact car portfolio, which now includes the Chevrolet Sonic, Cruze and Volt, and the new Buick Verano, were up a combined 43% versus February 2011.

GM’s year-over-year incentive spending, expressed as a percentage of average transaction prices, was down 3.5 percentage points to 9.5% in February, according to J.D. Power PIN estimates. Incentive spending was down about one-half point from January.
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Old 03-01-12, 09:42 AM
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Post Nissan/Infiniti


Nissan North America, Inc. (NNA) today reported record February U.S. sales of 106,731 units versus 92,370 units a year earlier, marking an increase of 15.5% over last February’s record total. Nissan Division sales increased 17.1% over last year, also establishing a new February record. Sales of Infiniti vehicles increased 1.0% over the prior year.

NISSAN HIGHLIGHTS

Nissan Division posted a record February with 97,492 sales, an increase of 17.1% over the old record of 83,226 units set in 2011.
Altima sales remained strong, setting a new February record with 32,953 deliveries, up 58.4% over the prior year. In April, Nissan will unveil the all-new, 5th generation Altima at the New York International Auto Show. A preview image and video of the 2013 Altima, which goes on sale this Summer, was released today at http://nissannews.com/pressrelease/3...ma-coming-soon.
Nissan Rogue also set a new February record with 13,423 units, up 17.5%.
Sales of Nissan’s trucks continued to grow, with Frontier, Titan, Xterra and Pathfinder posting year-on-year sales increases.

INFINITI HIGHLIGHTS

Infiniti delivered 9,239 vehicles in February, an increase of 1.0% versus 9,144 a year earlier.
Sales of the Infiniti QX luxury utility hit a new February high at 1,162, up 28.8% over last year.
Infiniti G Sedan sales were up 7.2% to 4,334 deliveries in February.

“Nissan's momentum throughout the lineup continues to drive our growth and record February sales,"
said Al Castignetti, vice president and general manager, Nissan Division. "Another strong month for Nissan Altima demonstrates that consumers are increasingly turning to Nissan for quality and reliability in the midsize car segment."
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Old 03-01-12, 10:19 AM
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Post Honda/Acura


American Honda Motor Co., Inc., today reported February 2012 monthly new-vehicle sales of 110,157, an increase of 7.8% over February 2011, based on the daily selling rate*. The Honda Division posted February 2012 sales of 98,899, an increase of 8.8% year-over-year.

In its second full month of sales, the all-new Honda CR-V eclipsed its previous February record with sales of 24,759, up 24.5% over last year’s total of 19,096 units. The all-new Civic continued to build momentum with sales of 27,087, up an impressive 36.0% compared to February 2011. The Accord posted January sales of 20,702, down 6.3% from the same period last year.

“The ultimate arbiter of a vehicle's success is how customers vote with their purchase decision, and customers are voting for Civic,"
said John Mendel, American Honda executive vice president of sales. "On top of the strong consumer support for the new Civic, we’re seeing tremendous demand for the all-new CR-V.”

The Acura Division’s February sales totaled 11,258, up 0.1% compared to February 2011, with 2 models registering strong sales increases. Sales of the TL sedan reached 3,211, up 26.0% from the same period last year, while TSX sales set a new February record of 3,373, a year-over-year increase of 15.9%.

*The daily selling rate (DSR) is calculated with 25 days for February 2012 and 24 days for February 2011. Year-to-date, the DSR is calculated with 49 days for 2012 and 48 days for 2011. All percentages reflect DSR.
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Old 03-01-12, 10:38 AM
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Toyota Motor Sales Reports Increase in February 2012 Sales

February 2012 Sales Chart

TORRANCE, Calif. (March 1, 2012) – Toyota Motor Sales (TMS), U.S.A., Inc. reported monthly sales results of 159,423 units in February. With 25 selling days in 2012—versus 24 selling days in February 2011—sales increased 7.9 percent over the year-ago month on a daily selling rate basis (DSR) and 12.4 percent on an unadjusted raw volume basis.

Led by sales of the all-new 2012 Camry and Camry Hybrid and the Prius family, the Toyota Division recorded February sales of 142,745 units, an increase of 7.0 percent over a year ago. The Lexus Division reported sales of 16,678 units, up 15.9 percent over last February.

“Fuel economy remains top of mind for consumers, and they're responding to Toyota's lineup, which is the most fuel efficient in the industry,” said Bob Carter, Toyota Division group vice president and general manager, Toyota Motor Sales, U.S.A., Inc. “Camry sales continue to surge, and Prius, Yaris and Scion all posted double digit gains in February. We expect that high gas prices will continue to be a top purchase consideration for consumers, which bodes well for Toyota's continued growth in 2012.”

Toyota Division
Toyota Division passenger cars posted sales of 89,325 units, up 15.1 percent over February 2011. Camry and Camry Hybrid led passenger cars with total sales of 34,542 units, an increase of 21.9 percent over the year-ago month. The Prius family increased 46.0 percent with combined sales of 20,589 units. Corolla reported February sales of 22,148 units. Yaris recorded monthly sales of 3,611 units, increasing 78.1 percent over a year ago, and Avalon reported sales of 3,497 units, up 65.7 percent over the previous year.

Toyota Division light trucks recorded February sales of 53,420 units, a decrease of 4.2 percent year-over-year. The RAV4 compact SUV led light trucks with monthly sales of 12,677 units. Tacoma reported sales of 10,662 units, an increase of 29.9 percent year-over-year. Highlander and Highlander Hybrid posted combined sales of 8,155 units for the month.

Scion posted February sales of 4,938 units, increasing 20.2 percent over a year ago. The tC sports coupe led the way with February sales of 1,648 units, while the xB urban utility vehicle recorded sales of 1,608 units, up 4.7 percent over the year-ago month. The all-new iQ premium micro-subcompact posted sales of 864 units, followed by the xD five-door urban subcompact with 818 units.

Lexus Division
Lexus reported passenger car sales of 9,800 units, up 58.8 percent over February 2011. The ES entry luxury sedan led Lexus passenger car sales with 2,997 units, an increase of 10.7 percent. The GS and GS hybrid recorded combined sales of 2,396 units, up 559.1 percent over a year ago. The IS luxury sports sedan reported sales of 2,095 units for February. The CT 200h premium hybrid compact posted sales of 1,640 units.

Lexus luxury utility vehicles reported sales of 6,878 units, a decrease of 16.3 percent year-over-year. The RX and RX hybrid posted combined monthly sales of 5,792 units, while the LX recorded sales of 383 units, up 34.7 percent over a year ago.

TMS Hybrids
TMS posted February sales of 27,458 hybrid vehicles, an increase of 60.1 percent. Toyota Division recorded monthly sales of 24,813 hybrids, up 56.3 percent year-over-year. Lexus Division reported sales of 2,645 hybrids, increasing 107.8 percent compared to the same period last year.
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Old 03-01-12, 11:29 AM
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Toyota really needs to hurry up and release the new Avalon, RAV4, Sienna hybrid, and ES.
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Old 03-01-12, 11:35 AM
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With the sales of the Prius over 20,000 again and over +50% over a year ago, it's clear that people care about gas mileage now more than ever. Toyota needs to offer more efficiency-focused hybrid models across the range. The Highlander Hybrid for example needs to use the new Camry Hybrid's powertrain instead of the 3.5L V6. A Sienna Hybrid would sell like crazy too. The Camry Hybrid's trunk just isn't big enough for most soccer moms.

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Old 03-01-12, 11:40 AM
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Remember Prius sales include the V model now

GS had a smoking first month on sale

Japanese luxury sedans

GS- 2,396
M37/56- 1,150
RL-28

Mid Size class
5-
E-
GS- 2,396
M37/56- 1,150
A6-972
RL-28


So the GS is once again the obvious 3rd choice in this class. The A6 and M37/56 haven't sold 2k units yet in their current new models. Great job Lexus! FYI this is also GS 350 only, no GS 450h sales which start in May. Its interesting to note that surely the 5/E will be tops by a large margin, the GS is 3rd by large margin and the rest fight for a small amount.

Its clear they have a hit on their hands with the new GS and hopefully this is a great sign for the new "face" of Lexus.

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Old 03-01-12, 11:45 AM
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Post Audi


Audi today reported its 14th straight record-setting month of sales with 8,531 luxury vehicles sold in February 2012. The results surpassed the prior February record set in 2011 by 778 vehicles. Closing in on a promising first quarter, year-over-year vehicle sales increased 10% over February 2011, and recorded 14.9% year-to-date growth compared to 2011.

“Audi continues to lead the high-end sector of the luxury car market in the U.S. Our superior lineup boasts the most technologically advanced and exceptionally engineered vehicles that Audi has ever produced,” said Audi of America President Johan de Nysschen. “We are optimistic that Audi is on track to make 2012 another banner year for the company.”

February results were buoyed by strong performance in the top 2 premium categories, with sales for the Audi A6 increasing 63.6% over 2011, and continued strong sales of 584 vehicles for the design-forward Audi A7, which was launched in the U.S. market in April 2011.

Other highlights include:

• February 2012 ranks as the best February in Audi of America history, eclipsing the previous record set last year.
• 2012 Audi A6 sales up 63.6%, compared to February 2011.
• Audi A3 sales up 21.5%, compared to February 2011.
• Sales of Audi Q5 increased 14%, compared to February 2011; Audi Q7 inventory extremely limited due to low supply.
• Audi TT sales up 15.2% vs. February 2011, boosted by increased demand for the Audi TT Coupe.
• Sales mix for Audi TDI clean diesel models finished the month at 53.9% for the A3 TDI on 253 TDI models sold, and 36.7% for the supply restricted Q7 TDI on 137 models sold.
• Audi Certified pre-owned sales of 2,865 vehicles mark an increase of 11.2%, compared to the same period in 2011; Southern and Western regions set new all-time records for February.
• For the record-setting month of February 2012, three Audi models recorded year-over-year sales increases of 15% or more, including the Audi A3, the Audi A6, and the Audi TT models.

ABOUT AUDI
Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. Audi was a top-performing luxury brand in Europe during 2011, and broke all-time company sales records in the U.S. Through 2016, AUDI AG will invest about $17 billion on new products and technologies. Visit www.audiusa.com or www.audiusanews.com for more information regarding Audi vehicle and business issues.

PHP Code:
AUDI US SNAPSHOT                       --YTD--
Model Line     Feb'12 Actual     Feb. '11 Actual     Yr/Yr change     Feb'12 YTD Actual     Feb. '11 YTD Actual     Yr/Yr change
A3     469     386     21.5
%     1,054     1,101     -4.3%
A4     2,719     2,770     -1.8%     5,395     5,253     2.7%
A5     1,119     1,142     -2.0%     1,997     2,196     -9.1%
A6     972     594     63.6%     2,102     1,188     76.9%
A7     584     0     0.0%     1,227     0     0.0%
A8     323     361     -10.5%     647     811     -20.2%
Audi Q5     1,754     1,539     14.0%     3,745     3,123     19.9%
Audi Q7     373     742     -49.7%     1,239     1,498     -17.3%
R8     74     94     -21.3%     153     173     -11.6%
TT     144     125     15.2%     326     222     46.8%
Total Audi Sales     8,531     7,753     10.0%     17,885     15,565     14.9%
Total CPO Sales     2,865     2,577     11.2%     5,435     4,809     13.0
NOTES:
- 2010 A4 numbers include Audi A4 sedan, Avant, and S4 models. 2009 A4 numbers include A4 cabriolet, which has been discontinued.
- 2010 A5 numbers include Audi A5 cabriolet and coupe’ and S5 cabriolet and coupe’
models. 2009 A5 numbers do not include the cabriolet models.
- A6 includes Audi A6 sedan, S6 sedan and A6 Avant models.
-All-new A7 model sales began in april 2011.
- 2010 A8 includes Audi A8 sedan, A8L sedan, and S8 sedan models. 2011 A8 includes Audi A8 sedan and A8L sedan.
- TT includes Audi TT coupe’ and TT roadster models.


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Old 03-01-12, 11:58 AM
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BMW
http://www.prnewswire.com/news-relea...141061583.html

Mercedes-Benz
http://www.prnewswire.com/news-relea...-141055383.htm

Unless the new ES comes out very soon (and a new IS) don't see how Lexus is going to outsell either MB or BMW this year.
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Old 03-01-12, 01:27 PM
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Good showing for the GS. Infiniti back above Audi. With the JX coming up soon, they may stay above...as does Acura.

Audi is breaking their own records, but they aren't in the same league as the other top luxury marques in the US.
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Old 03-01-12, 02:16 PM
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I don't see Lexus catching/passing BMW/Benz for a few years. I would be surprised to see it rebound so quickly.

Originally Posted by Guy Legend
Good showing for the GS. Infiniti back above Audi. With the JX coming up soon, they may stay above...as does Acura.

Audi is breaking their own records, but they aren't in the same league as the other top luxury marques in the US.
Well last year Audi curb-stomped Infiniti what 119k to 98k. Infiniti fell under 100k units again. Acura sold I think 122k last year so Audi is right on their heels and Acura isn't really true luxury.

YTD 2012

Luxury
Mercedes-38,379
BMW-37,609
Lexus- 28,952
Cadillac-20,429
Audi-17,885
Infiniti-16,035
Lincoln-12,033
Jaguar-
Porsche-

Since both brands have or will have low/mid 20k cars, no V-8s (well Buick is technically selling the Lucerne still), no real trucks, etc they are positioned below the other brands. I think seeing Buick/Acura battle is now more appropriate than putting them bunched in with the other brands who offer more true luxury and it actually should be pretty interesting to watch.

Near Luxury
Buick-24,231
Acura-19,639
Saab-
 
Old 03-01-12, 04:16 PM
  #14  
spwolf
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Originally Posted by camryphil
BMW
http://www.prnewswire.com/news-relea...141061583.html

Mercedes-Benz
http://www.prnewswire.com/news-relea...-141055383.htm

Unless the new ES comes out very soon (and a new IS) don't see how Lexus is going to outsell either MB or BMW this year.
ES is coming soon, as well as new RX... I bet in March Lexus will sell over 20k, as thats their traditional sale event... otherwise, for older models to sell good, Lexus needs to up the incentives.. BMW and MB have the biggest incentives in car industry today.
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Old 03-01-12, 04:20 PM
  #15  
GS69
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- February marks 3rd consecutive month of record sales for the brand
- Impreza, Legacy and Outback models also shatter previous month sales records

CHERRY HILL, N.J., March 1, 2012 –Subaru of America, Inc. today reported record sales for February 2012 totaling 25,374 vehicles, a 17% gain over February 2011. The company also reported year-to-date sales of 48,181, more than an 18% gain over prior year.

“January and February sales represent the best start to a calendar year in Subaru history,” said Thomas J. Doll, executive vice president and COO, Subaru of America, Inc. “We are coming off of record-breaking sales in 2011 and thrilled to see this trend continue into 2012.”

The all-new Impreza was up 12% in February and recorded the best month in its history. Legacy and Outback also celebrated record-breaking monthly sales and double-digit gains over February 2011.

”We have seen tremendous growth in models such as Outback and Legacy, as well as the newly-introduced 2012 Impreza,” said Bill Cyphers, senior vice president of sales, Subaru of America, Inc. “We anticipate similar momentum throughout the year as we launch the new BRZ sports car and XV Crosstrek, an exciting new small crossover vehicle.”

“Another month of historic sales is a true testament to consumer demand for our product. This demand also means we are well-positioned for another record sales year,” added Doll.
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