The oddly named Tru 140S concept is the company's idea for an "affordable exotic." It's trying to get millennials interested in cars, so it figured something exotic was as good an idea as any.

The Tru 140S is built on the same front-wheel-drive platform as the Cruze, so it's technically a buildable car. Chevrolet says the car would likely feature direct injection and start-stop technology in a quest for the all-important 40-mpg mark.