Audi's latest ads...play on bland styling?

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Sep 12, 2011 | 09:01 AM
  #1  
Judge for yourself:

http://www.youtube.com/watch?v=mzjHw...el_video_title

http://www.youtube.com/watch?v=40WNK...layer_embedded

http://www.youtube.com/watch?v=MTQva...feature=relmfu

Interesting concept, though not particularly intriguing or informative. Seems to me that Audi is almost acknowledging the bland styling of the A8 by saying, "Greatness should never be overlooked."
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Sep 12, 2011 | 09:25 AM
  #2  
I agree that Greatness should never be overlooked.


So, what's so great about the A8?


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Sep 12, 2011 | 11:52 AM
  #3  
i think it's more for brand recognition than styling. in general, people in the US dont know about audis. outside of the US, it's "OMG its an audi!"
in the US it's "whats an audi?"
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Sep 12, 2011 | 05:39 PM
  #4  
^In the US, it's "Who gives a ***k about audi?"
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