June 2011 Auto Sales Thread
2. Nissan has a much more diversified supplier chain.
3. Honda and Toyota scaled back incentives due to perceived inventory shortages. Nissan, on the other hand, has increased incentives in a big way. Especially on the cars that are in ample supply (Altima).
By the way, it looks like Toyota has started increasing incentives now that their factories are increasing production. Here in SoCal, they were offering an extra $1,000 cash back on most models during the 4th of July weekend. I have never seen them do that before.
All of the huge R&D money spent over the last few years, you'll soon see where it went. It went into new products, innovation, and quality, quality, quality. Products like the LFA and FRS are just the tip of the iceberg, so to speak.
Over the next 2-3 years, almost the entire Toyota and Lexus US lineups will be redesigned. That right there is where a huge amount of R&D money went.
Out of the Japanese big 3 automakers, Toyota builds the most vehicles percentage-wise in Japan. So therefore the disaster hit Toyota the hardest, followed by Honda, and Nissan got hit the least.
Internet critics may say otherwise, but they do not understand that Toyota does not frivolously waste money. The huge amount of R&D spending Toyota had from 2006 up until now will be very evident in the new products coming over the next few years.
No problem
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Rank Automaker June 2011 % Change Year To Date YTD % Change
#1 BMW 3512 16.8 14,454 11.5
#2 Mercedes-Benz 3071 6.9 15,734 6.5
#3 Audi 1484 20.2 8819 18.8
#4 Buick 1134 23.1 5923 16.8
#5 Acura 1133 -21.3 6456 -19.8
#6 Lexus 903 -36.8 6492 -12.0
#7 Lincoln 815 -23.3 4009 -8.4
#8 Cadillac 804 12.8 4152 11.4
#9 Volvo 800 11.7 3657 7.5
#10 Mini 652 30.1 2440 16.9
#11 Infiniti 607 -25.0 3245 -17.3
#12 Land Rover 258 21.1 1433 13.0
#13 Porsche 242 34.4 1396 43.6
#14 smart 215 -7.7 1025 -8.4
#15 Jaguar 84 -20.0 400 1.0
#16 Saab 27 ----- 88 -----
Celebrating Lexus & Toyota from Around the Globe
2. Nissan has a much more diversified supplier chain.
3. Honda and Toyota scaled back incentives due to perceived inventory shortages. Nissan, on the other hand, has increased incentives in a big way. Especially on the cars that are in ample supply (Altima).
By the way, it looks like Toyota has started increasing incentives now that their factories are increasing production. Here in SoCal, they were offering an extra $1,000 cash back on most models during the 4th of July weekend. I have never seen them do that before.
This is in part because relatively the products are fairly lackluster. The Cruze, Focus and Elantra are far more modern than the Corolla, and the Camry suffers from a lackluster interior (an area where in previous Toyotas were always ahead of the class).
Ever since the introduction of the current Camry, sales have been in decline year after year. 2010 saw the lowest sales since 1995. The decline has gotten worse this year. Same goes for the Corolla (which came in with too little too late in 2009).
Lexus is different, they just have no inventory, let alone incentives. The Lexus brand though too is beginning to drag its feet. The competition (Audi, Mercedes, BMW) have been introducing new product constantly. Looking at BMW, they've got a new 1 series, 3 series (upcoming), X1, X3, 5 series (M5 and GT), 6 series (coupe and sedan) and 7 series. Essentially an all new lineup. Meanwhile we're still waiting for the new GS, IS, ES and LS. Not sure where all that money Toyota has in the bank goes towards, but they've been slow with new product, not just redesigns but new niches as well.
Lexus is lucky that cars like the IS have aged remarkably well (the brilliance of L-finesse), and that with a small facelift it can easily play with the best, even if it is 3 some years older than the current A4 and C-class. They need to stop focusing on entry level Toyota based hybrids though, and focus more on higher end RWD cars.
Then there is Rav4 early next year, followed by FR-S.
Thats 8-9 confirmed new products within next 8 months, including best sellers like Camry and Rav4 and Tacoma, which together have 40% of total Toyota USA sales.
Then there is Rav4 early next year, followed by FR-S.
Thats 8-9 confirmed new products within next 8 months, including best sellers like Camry and Rav4 and Tacoma, which together have 40% of total Toyota USA sales.
i dont think Toyota will be able ever again to reach almost half million sales of camry, competition with mid-sized and small cars is a lot bigger these days... just like F-150 wont get to 900k anymore.
keep in mind that while Camry and Corolla were both down in 2010, Toyota's sales were flat, with their SUVs going up 20%, so there was probably a lot of cross shopping there.
And none of those brands had a mass hysteria frenzy where the media claimed their cars took off on their own. The current Camry isn't as good as past models, but it's not woefully uncompetitive either and is about to end a long production run shortly.






