This is totally off-topic, but this is one of the poorest post-processing jobs I've ever seen.

First off, the car wasn't shot in this warehouse. That's clear given how poorly it was cut out and placed into this location as well as the lighting on it. The incredibly fake shadow is also a tell-tale sign. Looking through the windows of the Prius, you can see that it was shot in a studio or parked next to a wall - they forgot to edit that out when they placed it into the warehouse.

Second, the lights on the ceiling of the warehouse are reflected on the shiny floor. Yet the car isn't. They could have at least included this as a sort of aesthetic touch.

Press shots are about aesthetics and for the product to make a good impression on the consumer. As I work in advertising, this image would never have made it past our quality control.

And while I realize that virtually all press photos are doctored and post-processed these days, the quality of the processing work makes the difference. In this photo, it was beyond poor.

 

^^ lol it might take someone in advertising to see all that. I dont even know to think that it was shot in a studio first

 

And they wonder why they aren't getting younger buyers...

But that's ok, keep giving your cars to that worthless Scion brand. That'll help. Not.

 

usually i almost always find outside pics with real lighting and just lightly touched up, a lot better overall than some fake Photoshop stuff..

 

Anyone seen the recent commercial for "Horrible Bosses" where they ask one of the characters why they were caught in a red light camera picture?
"I like to race."
"You drive a Prius."
"I don't win many."
Sorry, I just can't take this car seriously.

 

LOL, what did you guys think....Toyota was gonna offer a turbo?

Haters gonna hate.

 

I could barely tell the difference, so I'm sure most people won't either.

 

I like it, but I've always liked the styling of this gen Prius....

 

I was actually examining the pictures in detail and came across it that way.

I'm no Photoshop-guru (InDesign is my field of expertise), but it's pretty obvious in this case because it's a really poor job.

 

Agreed.

Ambient lighting together with a couple of flashes can work wonders - and look far more natural than the extreme Photoshop jobs we're seeing these days.

I also don't like most of the Porsche press photos. The cars are still and photographed that way and "animated" (fake motion) in Photoshop.

 

hahahahahhaaa WHAT!!!!!!

 

Yep now I will have excuse for drag racing in my prius, watch this trailer to the end you will understand starts at 2:18 http://www.youtube.com/watch?v=mh9cG5dzs-U

 

the strange thing to me is it still doesn't include foglights (which are only available with 5 or old V).

 

http://www.youtube.com/watch?v=Lvk6i...&feature=feedu

Be warned, there's no sound.

 

lipstick on a pig.

actually the lowering springs and rims are a nice looking setup.

but most people i see driving a prius around here are really old and will not go for some $3k package of bling and springs.