If you guys ever go to korea, you will be amazed at how many equus there are on the streets.

 

They apparantly know a good thing when they see it.

 

No kidding lots of Korean cars on the streets in Korea.

 

I still have not seen one on the road and there just is no buzz about the car. I don't recall seeing any commercials for it either except for maybe one featuring the i-pad owners manual device but I do think I saw one in the commercial for the "Hangover 2" where it jumps over something but I am not exactly sure its a Equus since I only saw it briefly.

 

Well I would hope; it is their home country. You can go to Germany and buy a brand new BMW or MB for $20K.

 

Actually I believe Equus are more expensive in Korea than here.

 

everything is more expensive in Korea...

 

you cant buy BMW for 20k in Germany due to taxes... But sure, you can buy 116i at Golf prices, they are just 30k :-)

 

sounds like a stretch even for an A class

 

My friends dealer has sold 5 of them so far. Its not getting a lot of demand and many are waiting to see how the market is.

 

Sales # is out, according to Autoblog:

"Last year, 3,193 Equus models went home to loving families, and while that's not a huge number by any stretch of the imagination, the figure is well better than the 2,000 units Hyundai expected to sell."

http://www.autoblog.com/2012/03/28/2...k-spin-review/

To all who don't believe Hyundai can make it in the top premium segment, Hyundai is here to stay. The next gen 5LS better be REALLY good.

 

There was a thread on this already here. FYI.

Their target was between 2,000-3,000 so lets not just quote the low figure. In the other thread I 100% agreed they exceeded the target and have to be very happy with it.

The LS is not worried at all, they got their small share and that is that.

http://www.caranddriver.com/reviews/...us-first-drive

 

I was just telling other naysayers, I know you were always a supporter of the Equus, or all things Hyundai in general

The LS is the Equus's main direct competitor, sure not all Equus buyers came from the LS, but the Equus definitely affected LS's sales in some ways. Just like what the LS did to the S-Class.

 

Actually if you dig up the relevant thread my position is firm in congratulating Hyundai on the Equus sales achievement. I would hope everyone realizes how incredible it is they sold over 3k of them in a year, a brand with no history or prestige selling a 55-65k car. They should get a well deserved round of applause.

FYI, the LS has sold 3k cars in a month when it was new. The Equus sold 3k cars a year new. People on the internet always say and think some new car is going to demolish some other car and it doesn't happen. The LS now is very old but still selling well for an older expensive vehicle. The S-class still sells well 20 years after the LS showed up, better than ever actually.

Where do these buyers come from?

 

I always knew that

Definitely Not to mention they did it without a separate premium brand.

Sure one car won't completely demolish another car outright. But like you said, these buyers came from somewhere. Sure some Equus sales came from GS, E/S-Class, 7/5 series, 6/8 series, but definitely some were from the LS. However small it might be, is still market share.