Volvo Concept Universe
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Volvo Concept Universe
Volvo Universe shows Chinese look
As a former Volvo owner, I don't like the direction they're headed. Styling wise, that is. That front end is terribly under styled.
This is Volvo’s Concept Universe, the first indication of the company’s future direction under Chinese ownership.
Unveiled at the Shanghai motor show, the Universe is described by Volvo as a “large, luxurious sedan with a new human-centric design language that honours the beautiful lines of classic Volvo models”.
Stefan Jacoby, president and CEO of Volvo, said the Concept Universe offers “a sneak preview of what people can expect from our next top-of-the-line sedan”.
Volvo exterior designer Jonathon Disley said the Universe project began 12 months ago, when the company’s designers were asked to consider a new form language for Volvo. They spent two days in the Volvo museum “looking at classic models from a different viewpoint”.
Disley said, “We felt that the most classic models were soft and voluptuous but also offered a sense of protection. We had a request from chairman Lee [boss of Geely, Volvo’s owners] to reflect the serenity in light when the sun is rising or setting and to create something intriguing in the nose.”
Unveiled at the Shanghai motor show, the Universe is described by Volvo as a “large, luxurious sedan with a new human-centric design language that honours the beautiful lines of classic Volvo models”.
Stefan Jacoby, president and CEO of Volvo, said the Concept Universe offers “a sneak preview of what people can expect from our next top-of-the-line sedan”.
Volvo exterior designer Jonathon Disley said the Universe project began 12 months ago, when the company’s designers were asked to consider a new form language for Volvo. They spent two days in the Volvo museum “looking at classic models from a different viewpoint”.
Disley said, “We felt that the most classic models were soft and voluptuous but also offered a sense of protection. We had a request from chairman Lee [boss of Geely, Volvo’s owners] to reflect the serenity in light when the sun is rising or setting and to create something intriguing in the nose.”
As a former Volvo owner, I don't like the direction they're headed. Styling wise, that is. That front end is terribly under styled.
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Front end is really odd but I guess explaining their new grille. The rest looks good, great proportions but what Volvo needs to get through their heads is their most distinctive styling was the one they ABANDONED, the great boxy styling. That thing could be a Buick, a Saab, a Jaguar etc etc.
Go back to this but refine it.
Go back to this but refine it.
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Hoovey689
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