Infiniti taps Lexus exec to lead global marketing
#1
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Infiniti taps Lexus exec to lead global marketing
http://www.autonews.com/apps/pbcs.dl...303079997/1280
Keith St. Clair, a veteran marketing executive at Toyota and Lexus, will take over Infiniti's worldwide marketing communications and media relations.
St. Clair most recently was in charge of global marketing for Toyota Motor Corp.'s Lexus Division, overseeing brand strategy. He was stationed in Nagoya, Japan.
In his new role at Nissan Motor Co.'s Infiniti Business Unit, he will coordinate global marketing strategy from Franklin, Tenn. The United States is Infiniti's largest market.
The position has been vacant since last year, when General Motors veteran Jon Brancheau moved from that job to take over Nissan Division's North American marketing.
St. Clair joined Toyota in 1990 in product planning. In 2006 he was named corporate manager for global and advanced business strategy at Lexus.
Read more: http://www.autonews.com/apps/pbcs.dl...#ixzz1JhVHloPH
St. Clair most recently was in charge of global marketing for Toyota Motor Corp.'s Lexus Division, overseeing brand strategy. He was stationed in Nagoya, Japan.
In his new role at Nissan Motor Co.'s Infiniti Business Unit, he will coordinate global marketing strategy from Franklin, Tenn. The United States is Infiniti's largest market.
The position has been vacant since last year, when General Motors veteran Jon Brancheau moved from that job to take over Nissan Division's North American marketing.
St. Clair joined Toyota in 1990 in product planning. In 2006 he was named corporate manager for global and advanced business strategy at Lexus.
Read more: http://www.autonews.com/apps/pbcs.dl...#ixzz1JhVHloPH
#5
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Thats a move though, from Japan to TN!
Maybe it was mutual as well. Lexus seems to really be positioning itself even more globally and sportier. Mr. St. Clair has obviously done an incredible job at Lexus and his hard work is appreciated for the brand.
#6
Lexus Fanatic
So the world's largest (and presumably the most well-heeled) auto manufacturer is not paying their own execs enough? Much of the public feels that auto and some other corporate execs make too much as it is. (I have mixed-feelings on that myself, and feel that it is true in some cases, not in others)
Last edited by mmarshall; 04-16-11 at 09:55 AM.
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#8
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Looks like Infiniti, though, may be chasing both. I wasn't necessarily saying, myself, that Toyota (and other auto) execs make too much......but that is a commonly-held view with the public, true or not.
#9
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On another note, while Mullany has done a great job pulling Ford out the dumps, he just got 25 million plus in salary plus 50 mill or so in stock options
#10
Lexus Champion
Honda is actually the same way too. I have met some of their executives from Japan and it is much more about team success and company growth than title or compensation. They are also highly accountable when the company struggles. Pretty admirable way of doing business for both Toyota and Honda.
#11
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Honda is actually the same way too. I have met some of their executives from Japan and it is much more about team success and company growth than title or compensation. They are also highly accountable when the company struggles. Pretty admirable way of doing business for both Toyota and Honda.
#12
Lexus Fanatic
Honda is actually the same way too. I have met some of their executives from Japan and it is much more about team success and company growth than title or compensation. They are also highly accountable when the company struggles. Pretty admirable way of doing business for both Toyota and Honda.
#13
Lexus Champion
Iirc, at the time, they had about 12 VP's that all worked together to ensure the success of all departments together. The President was more of a figurehead and is really hands on and operates on the same level as the VP's on a day to day basis.
#14
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Mike from my understanding the problem is Acura America and Honda Japan don't see eye to eye at all. Acura America is trying to say one thing but Honda Japan isn't really listening. So they got the worst combo ever. American styling (all new Acura's are designed in America for America) but the same Honda power. To make matters worse Honda Japan promised things to Acura America and we know now they basically gave them the middle finger and backed out.
This is Acura's lead designer
http://www.showrods.com/flat_out_pag...marek_bio.html
The ZDX was designed by a woman and we know its horrid. Funny but she recently left Acura and is hired by GM now.
http://allcarsallthetime.blogspot.co...ristensen.html
To matters even worse when the new designs were shown to Acura dealers they screamed loudly in unison "HELLLLLLL NOOOOOOOOOOOOOO" but were given them anyway. They finally got the memo and this is why the worked hard to refresh the TL.
This is Acura's lead designer
http://www.showrods.com/flat_out_pag...marek_bio.html
The ZDX was designed by a woman and we know its horrid. Funny but she recently left Acura and is hired by GM now.
http://allcarsallthetime.blogspot.co...ristensen.html
To matters even worse when the new designs were shown to Acura dealers they screamed loudly in unison "HELLLLLLL NOOOOOOOOOOOOOO" but were given them anyway. They finally got the memo and this is why the worked hard to refresh the TL.
#15
Lexus Fanatic
I was just bringing it up to make a point....not really to get a name.
On the thread topic, it will be interesting to see how much impetus St.Clair will give to a possible Q45 replacement. There's been talk of one, but Infiniti, to my knowledge, has not yet unveiled one. Ever since the Q45 was dropped, there has been no direct LS competitior at Infiniti......though we all know that the Q never sold in the first-place, and that its demise was probably justifiable from a buisness perspective.
On the thread topic, it will be interesting to see how much impetus St.Clair will give to a possible Q45 replacement. There's been talk of one, but Infiniti, to my knowledge, has not yet unveiled one. Ever since the Q45 was dropped, there has been no direct LS competitior at Infiniti......though we all know that the Q never sold in the first-place, and that its demise was probably justifiable from a buisness perspective.