BMW's "Get On" campaign
BMW's "Get On" campaign
HFL Magazine Link
Evoking the simple act of saddling a motorcycle as an adventure and subtly embracing the superhero image riders subconsciously adopt, these images manage to convey two-wheeled action without resorting to the cliched guy-taking-corner shot. Created for the “Get On” campaign BMW is using to drive anticipation for the riding season, the motorcycles are bathed in a heavenly light beam, portraying them as salvation from months of cabin fever or the light at the end of winter’s tunnel.
The punchy Get On tag line is simple and effective but even more fun are the dynamic images created by famous British photographer Rankin, which will be turned into posters, flyers, banners and showroom displays. The eye-catching images show the rider propelled through the air towards his bike, limbs outstretched and ready for contact.
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