Mazda celebrates turning 90, looks back at logos
12-04-10, 04:44 PM
#46
I think your arguing for the sake of arguing now......
To contradict yourself, how is a symbol more convoluted than a word? So you're saying the word "Mercedes Benz" is easier for someone to associate with the company than their classic
?
And as someone else pointed out, symbols are very important for those who can't read the language as symbols are universally understood. So yes a good symbol is important for a company. It seems you are pulling at straws now to defend your point. You said symbols are useless, then you say kids who can't read yet will associate the word Toyota as a symbol of the company instead of their classic
To contradict yourself, how is a symbol more convoluted than a word? So you're saying the word "Mercedes Benz" is easier for someone to associate with the company than their classic
?And as someone else pointed out, symbols are very important for those who can't read the language as symbols are universally understood. So yes a good symbol is important for a company. It seems you are pulling at straws now to defend your point. You said symbols are useless, then you say kids who can't read yet will associate the word Toyota as a symbol of the company instead of their classic
12-04-10, 04:51 PM
#47
No. If you read my posts, all of them, the complete meaning of my thoughts is very often companies like Mazda and Toyota try to develop logos after they have become famous. What their folly is that by that time people already recgonize them by their existing "logo" which could be "MAZDA" or "TOYOTA" or "HONDA" or "GM" or "AT&T".The exercise to develop a logoafter you are already a household name is meaningless. If Toyota had a green frog as a logo right from the get go, then a Green Frog would be the symbol of reliability.
GAP recently tried to change their logo, and it was met by an outcry to go back to their old look; people hated the change. Companies listen to the consumers, and if honestly people didn't like the changes, and let the company know in great numbers, the company would go back to its previous symbol.
12-04-10, 05:42 PM
#48
The current Toyota Mark consists of three ovals: the two perpendicular center ovals represent a relationship of mutual trust between the customer and Toyota. These ovals combine to symbolize the letter "T" for Toyota. The space in the background implies a global expansion of Toyota's technology and unlimited potential for the future.
12-04-10, 06:11 PM
#51
Your work speaks. Not your mission statement.
What was Toyota's mission statement when it became a symbol of reliability?
None.
Their work on the shop floor spoke for them. Not a statement made up in a board room.
12-04-10, 06:16 PM
#52
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Here is an example of branding gone wrong that happened very recently.
http://247wallst.com/2010/10/08/gaps...nd-damage-gps/
Gap’s Logo Change Adding Brand Damage (GPS)
12-04-10, 06:21 PM
#54
I'll fill you in then really quick. When you see this symbol here what do you think? 
When I see it, sure I think "Ferrari", however what else comes to mind associated with the symbol: Premium, Exotic, Fast, Catches fire, etc etc. You drive an IS250, have you taken off your Lexus Emblem? People notice physical descriptions before words. Our brains are cued to pick up objects. We look for shapes, something that catches the eye. Logos do just that, and that is their sole intention.
When I see it, sure I think "Ferrari", however what else comes to mind associated with the symbol: Premium, Exotic, Fast, Catches fire, etc etc. You drive an IS250, have you taken off your Lexus Emblem? People notice physical descriptions before words. Our brains are cued to pick up objects. We look for shapes, something that catches the eye. Logos do just that, and that is their sole intention.
12-04-10, 06:24 PM
#55
I'll fill you in then really quick. When you see this symbol here what do you think?
When I see it, sure I think "Ferrari", however what else comes to mind associated with the symbol: Premium, Exotic, Fast, Catches fire, etc etc. You drive an IS250, have you taken off your Lexus Emblem? People notice physical descriptions before words. Our brains are cued to pick up objects. We look for shapes, something that catches the eye. Logos do just that, and that is their sole intention.
When I see it, sure I think "Ferrari", however what else comes to mind associated with the symbol: Premium, Exotic, Fast, Catches fire, etc etc. You drive an IS250, have you taken off your Lexus Emblem? People notice physical descriptions before words. Our brains are cued to pick up objects. We look for shapes, something that catches the eye. Logos do just that, and that is their sole intention.
If the cars behind this logo were a POS, then this logo would stand for POS, not what the logo designer was thinking when he designed it.
That is my argument.
12-04-10, 06:34 PM
#56
What feeling is invoked when I see this logo?
Amazing drivers car. And an even more Awesome car for the mechanic to get rich.
Is that what the logo designers had in mind when they developed this logo?
Your work, your product makes the logo famous, and not vice versa.
12-04-10, 06:44 PM
#57
TSA Mission statement
The Transportation Security Administration protects the Nation’s transportation systems to ensure freedom of movement for people and commerce.
The Transportation Security Administration protects the Nation’s transportation systems to ensure freedom of movement for people and commerce.
Do you think this is the emotion that is invoked when you see the TSA logo? more so when this new pat down is in place?
No. Based upon the arguments in the other thread going, nobody cares about the TSA mission statement.
They are recognized by their creepy work.