Hoovey689

iTrader: (16)

Hyundai giving $200 a car to children's cancer charity this month

With National Childhood Cancer Awareness month underway, Hyundai Motor America has announced plans to donate $100,000 to 68 hospitals and non-profit organizations ($6.8 million total) in the form of "Hope Grants." The bulk of the money will be raised by Hyundai's U.S. sales network, now more than 800 dealers strong, who will contribute $200 from the sale of each vehicle in September.

"While we've made progress over the last few decades and now have an 85 percent cure rate, cancer still takes more lives than any other childhood disease," said John Krafcik, President and CEO of Hyundai Motor America. "This September, in support of Childhood Cancer Awareness Month, Hyundai will shine a nationwide spotlight on this cause and provide more than $6 million in grants for pediatric cancer research and support programs. We love taking on big challenges at Hyundai, and we can think of no more worthy challenge than finding a cure for all forms of pediatric cancer."

Hyundai's Hope on Wheels program has supported the fight against childhood cancer for the past twelve years. By the end of this year, the program will have awarded more than $23 million to hospitals and non-profit organizations across the country.

http://www.autoblog.com/2010/09/06/h...ity-this-mont/

Jetfire

iTrader: (3)

good for hyundai.

bitkahuna

iTrader: (20)

i can't imagine this will really do much for sales though.

Joeb427

iTrader: (1)

Good for Hyundai in ads,tax write off and it's great for the children's cancer charity.

IS-SV

Yes, enough positive impact to easily justify the program.

RX_330

I don't think it's as much for sales, as it is for good PR and just for the good of it in general.