Hyundai Has Prius-Killer in the Works
#20
Toyota has so firmly established the Prius brand that I doubt any competitor would be a "Prius-killer."
If Hyundai does it right, it may very well be the 1st serious competitor for the Prius, tho.
Make that Peugeot's.
If Hyundai does it right, it may very well be the 1st serious competitor for the Prius, tho.
Make that Peugeot's.
#21
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#25
When it comes to state of the art hybrid tech such as that found in the Prius, Hyundai (and everyone else) has a lot of catching up to do.
But, I have to say I'm starting to have more faith in Hyundai than Honda even when it comes to hybrid tech. At the moment, Honda is clearly ahead in this dept., but Hyundai is advancing so quickly that I have no doubt they will become a leader.
That said, I don't see them leapfrogging Toyota in the hybrid/alternative fuel area. Hyundai may bring on a Prius competitor, but not a "killer".
But, I have to say I'm starting to have more faith in Hyundai than Honda even when it comes to hybrid tech. At the moment, Honda is clearly ahead in this dept., but Hyundai is advancing so quickly that I have no doubt they will become a leader.
That said, I don't see them leapfrogging Toyota in the hybrid/alternative fuel area. Hyundai may bring on a Prius competitor, but not a "killer".
I wouldn't bet on it. Toyota is probably the least ambitious car company when it comes to producing an electric car. They have suggested this time and time again in the press. They are avoiding producing an all electric car for as long as possible. You think they couldn't have something out there by now if they wanted to? The point is, they DON'T want to, which is why they haven't. They like having their mildly profitable Prius be the image of fuel efficiency for the brand and they don't want that to change anytime soon. Until perhaps another brand (*cough cough Nissan* *cough cough Chevrolet*) puts out an electric and/or plug-in hybrid that beats up the Prius in terms of fuel efficiency, image, and sales, don't expect Toyota to do a damn thing as far as producing a full electric car.
I can't speak for Honda, but I have the distinct impression that they don't feel like hybrid technology is the answer (I wholeheartedly agree). And that the Insight only exists because "you have to sell a hybrid that competes with the Prius". I believe that Honda is more interested in focusing its real efforts on alternative fuels like hydrogen. And if that pays off in the form of hydrogen fueling stations in place all over the country, then they will be way ahead of the competition. Time will tell.
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